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Five excellent examples of live video marketing

May 18, 2018 / by
Five excellent examples of live video marketing

80% of a brand’s audience would rather watch a live video stream than read a blog post. This should come as no surprise – video consumption is passive and requires less energy than reading. Also, video provides a more sensory rich experience than traditional text content.

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Why you should consider featuring prices on your site

Mar 2, 2018 / by
Why you should consider featuring prices on your site

Deciding whether to feature prices on your site can be one of the toughest decisions for brands. For ecommerce sites selling standard consumer goods, pricing information is necessary in order to make sales. However, if you’re selling B2B services and bespoke B2C products, there are lots of factors to consider when choosing whether or not…

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How to craft killer push notifications

Nov 17, 2017 / by
How to craft killer push notifications

It’s clear that communication methods have changed. Once upon a time, direct mail was a good way to get your message heard. Nowadays, mobile internet access is surging and we’re living in an era of instant gratification. People aren’t as keen to read long-winded marketing emails, but they always have their phones on them.

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Elements of a fantastic thank you page

Sep 22, 2017 / by
Elements of a fantastic thank you page

In terms of site design, certain pages get more attention than others. For instance, most business owners spend a lot of time on their “About Us” page, carefully crafting a compelling business story that new customers will relate to. Likewise, product pages and landing pages receive a lot of attention since they lead to sales…

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How to make a viral impact

Aug 25, 2017 / by
How to make a viral impact

One of the difficult things about content marketing is that you never know which of your posts are going to get the most engagement. Sure, you can do a bunch of research, see what topics people are interested in and then aim to deliver something that your audience will like – but this still doesn’t…

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The easiest way to get started with video marketing

Jun 16, 2017 / by
The easiest way to get started with video marketing

More than 500 million hours of videos are watched on YouTube every single day. We’re living in an era where visual content is crucial for engagement, and the most powerful form of visual content is undoubtedly video. If you’ve been thinking about integrating more video content into your campaigns, but are unsure where to start…

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