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The most effective marketing channels for 2022

Mar 4, 2022 / by
The most effective marketing channels for 2022

Deciding where to assign your marketing budget is always going to be one of the big decisions you have to make at the start of every year. There are hundreds of potential strategies and dozens of potential marketing channels to consider and they all have their own strengths and weaknesses. They will all also offer…

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WordPress vs Squarespace – The battle of the big site builders

Feb 18, 2022 / by
WordPress vs Squarespace – The battle of the big site builders

When it comes to online web building platforms, few are as iconic and as easy-to-use as Wix, Squarespace and WordPress. Indeed, so many of the sites you visit on a daily basis were probably constructed using the simple and effective tools offered by these three popular site builders.

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5 best ways to use Google Trends in SEO

Jan 28, 2022 / by
5 best ways to use Google Trends in SEO

If you’re working in SEO and are not already using Google Trends then either you know something we don’t know or you’re a serious outlier. As the only keyword research tool that officially provides insights based on genuine Google data, it’s a necessity for anyone that wants their pages to rank on the world’s most…

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Smart Content Auditing in 5 Easy Steps

Dec 17, 2021 / by
Smart Content Auditing in 5 Easy Steps

Content auditing is not something that most of us enjoy doing. Although it’s common wisdom that it can sometimes be necessary to “kill your darlings” in order to make something worthwhile, the actual act is often painful and a good audit often means getting rid of (or at least drastically updating) a lot of content…

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The difference between branded and non-branded traffic

Oct 15, 2021 / by
The difference between branded and non-branded traffic

All online marketing campaigns are going to have different goals, even if those goals amount to the same basic result. One constant that you’ll notice, whatever the goal, however, is branded and non-branded keywords. There shall be a few subtle differences in how you approach branded and non-branded traffic and we’ll be going through those…

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10 of the best WordPress SEO plugins

Aug 20, 2021 / by
10 of the best WordPress SEO plugins

WordPress continues to be one of the web’s best and most flexible resources when it comes to content creation. It’s quick, simple and deceptively powerful, so much so that it powers approximately 64 million websites across the world.

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5 top questions to ask when hiring a content marketing agency

Jul 2, 2021 / by
5 top questions to ask when hiring a content marketing agency

Every business with even a semblance of an online component needs a good content marketing agency. There is always the argument that it’s something that can be handled in-house by a team of interns but the results are rarely going to be desirable.

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Optimising for featured snippets – 10 top tips

Feb 19, 2021 / by
Optimising for featured snippets – 10 top tips

The best SEO techniques used to be as simple as using basic keywords to achieve that glorious number one ranking. But with the advent and increasing popularity of featured snippets, it’s now no longer good enough to get to number one.