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3 types of visual content to use in your digital marketing strategy

Feb 26, 2015 / by
3 types of visual content to use in your digital marketing strategy

Nearly 20 years ago, Bill Gates uttered the famous words: “Content is king” – a phrase which has become a popular adage in SEO and blog-writing circles. While there is a lot more to creating asuccessful blog than just the content, high-quality, compelling material which is targeted to your audience’s needs is still clearly and absolutely crucial.

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An introduction to digital marketing

Feb 19, 2015 / by
An introduction to digital marketing

Over the last few years, traditional forms of marketing have been completely usurped by the burgeoning industry of online marketing. Evidence shows that increasing amounts of revenue and sales are being driven in the online marketplace. In this new world, how can you manage to stand out amongst the noise and rise above the competition?

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How to increase conversions with a killer explainer video

Feb 3, 2015 / by
How to increase conversions with a killer explainer video

As we described in a previous article about infographics, visual content can be highly effective in digital marketing campaigns. While the term ‘explainer video’ may not be a part of everyone’s vocabulary, most people are able to recall all the times that they’ve seen those cool, animated videos, usually accompanied by some crafty sales copy…

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