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Category Archives: «Digital Marketing Tips»

The Subscription Economy: Opportunities for Digital Marketers

Jul 26, 2024 / by CWM

Subscriptions are hardly a modern invention. For decades, people have held weekly or monthly subscriptions for newspapers and magazines and many scholars have traced the business model all the way back to the 17th century. It’s only recently, however, that the model has started to make sense for a digital audience.

Tags: subscription model

Digital Marketing on a Shoestring: 3 Top Strategies for Maximum Impact with Minimal Resources

Jul 19, 2024 / by CWM

Times are tough right now for so many businesses, so it’s only natural to look for corners to cut and one of the most obvious places to start, unfortunately, is your marketing budget. Working to a limited budget doesn’t necessarily mean you’ll be left with a poor return on your minimal investment though. You just…

Tags: content marketing, social media

Hold the Front Page – Maximising Your Brand’s Impact on Reddit

Jul 7, 2024 / by CWM

Reddit, often dubbed “the front page of the internet,” is a platform positively teeming with passionate communities and rich discussions. With over 430 million active users across thousands of Subreddits, it’s become the go-to destination for everyone from conspiracy theorists to fan fiction aficionados to share their stories and their opinion.

Tags: brand building, reddit

The TikTok Ban: Implications for Digital Marketers

May 31, 2024 / by CWM

To say TikTok has legitimately altered the landscape of pop culture in the last few years wouldn’t be as hyperbolic as you might assume. While the essence of the platform is really little more than a recycled concept (remember Vine, anyone?), the Chinese social media brand saw the way the tides were turning (short form,…

Tags: TikTok

Navigating the World of Omnichannel Marketing: Crafting Seamless Holistic Experiences

May 17, 2024 / by CWM

We live in a world where users expect seamless integration between their devices and in the third decade of the 21st century, the average person has a lot of devices.

Tags: omnichannel marketing

The Role of Data Privacy in Digital Marketing

Apr 26, 2024 / by CWM

We are all so much more switched on these days when it comes to our rights and what is being done with our data. How many times, for example, have you sworn that Alexa or Siri are listening to you?

Tags: data privacy, GDPR

The Rise of Podcasting in Digital Marketing

Apr 19, 2024 / by CWM

While they might not hold the same kind of grip on the zeitgeist they once did, podcasts are still one of the more attractive propositions for digital marketers when it comes to using the entertainment sector to reach consumers. Whether using them as a platform to promote your brand directly or through advertising on existing…

Tags: podcasting

Navigating the Green Path: Sustainability and Ethics in Digital Marketing

Mar 29, 2024 / by CWM

In an era where environmental concerns and ethical considerations are at the forefront of so many consumers’ minds, the call for sustainability and ethics in digital marketing has never been louder but aligning yourself with green concerns is something you must do carefully, as going too far can often be perceived as “greenwashing.”

Tags: ethics, sustainability

The Power of Influencer Marketing in 2024

Mar 22, 2024 / by CWM

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore. While it might once have been looked down on as little more than social media hype, however, it’s an industry expected to be worth up to $24 billion…

Tags: influencer marketing

Artificial Intelligence and Its Role in Personalised Marketing

Mar 8, 2024 / by CWM

We all like to feel as if we’re being spoken to one-on-one. It makes us feel special and helps cultivate a deeper connection between two parties.

Tags: AI, personalised marketing

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.