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Earth Day 2025: How to Build Sustainable Digital Marketing Practices

Apr 11, 2025 / by
Earth Day 2025: How to Build Sustainable Digital Marketing Practices

Digital marketing may seem eco-friendly compared to its older brother (print), but it still carries a significant and largely hidden environmental cost. Data centres, ad servers, and high-bandwidth websites consume vast amounts of energy. As consumers become more environmentally conscious, brands prioritising sustainable digital marketing practices will always lead the way.

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Why We Should Be Taking Creator Marketing More Seriously

Mar 28, 2025 / by
Why We Should Be Taking Creator Marketing More Seriously

In a digital landscape that refuses to sit still, brands are constantly searching for more innovative and dynamic ways to engage audiences and build lasting relationships. Traditional advertising and influencer marketing are no longer enough to capture consumer interest and trust, particularly among younger users, many of whom rarely watch TV or check their emails….

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What Happens in Marketing if DeepSeek Makes AI 10 Times Cheaper?

Mar 21, 2025 / by
What Happens in Marketing if DeepSeek Makes AI 10 Times Cheaper?

As the cost of artificial intelligence falls dramatically, with the advent of DeepSeek potentially making incredibly powerful AI completely free, the marketing landscape is poised for a significant transformation. Reduced expenses may allow brands to embrace AI more widely; however, these changes also present challenges that require careful consideration.

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How to Build Trust in the AI Era with Ethics and Transparency in 5 Steps

Mar 14, 2025 / by
How to Build Trust in the AI Era with Ethics and Transparency in 5 Steps

As AI continues to transform digital marketing and search engine optimisation at lightning speed, businesses are starting to face a critical challenge. In short, how do they harness AI’s efficiency without losing consumer trust? With AI‐generated content inundating the web, audiences are increasingly sceptical of impersonal or opaque practices. To stand out, brands must prioritise…

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How You Can (and Should) Be Using YouTube Shorts

Nov 1, 2024 / by
How You Can (and Should) Be Using YouTube Shorts

Staying ahead of the curve often means adopting the newest trends before they filter into the mainstream and that’s why you should be jumping on the YouTube Shorts bandwagon sooner rather than later. YouTube Shorts is a feature that allows creators to post 60-second videos and has emerged as a key player in an increasingly…

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Why Reddit Could Be Your Digital Marketing Secret Weapon

Aug 23, 2024 / by
Why Reddit Could Be Your Digital Marketing Secret Weapon

When considering platforms for digital marketing, Reddit might not be the first one that comes to mind as it’s a platform often associated with fringe conspiracy theories and asinine humour. However, with its vast and engaged user base, Reddit offers unique opportunities for brands to connect with potential customers in meaningful ways.

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Digital Marketing to Gen Z – A Complete Guide

Aug 9, 2024 / by
Digital Marketing to Gen Z – A Complete Guide

Gen Z, also known as “Zoomers”, are the first generation to grow up with the internet, social media, and smartphones, making them a unique and challenging demographic for marketers. With their spending power rapidly increasing, understanding how to effectively market to Gen Z is crucial for brands looking to stay relevant.

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