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Category Archives: «Digital Marketing Tips»

How You Can (and Should) Be Using YouTube Shorts

Nov 1, 2024 / by CWM

Staying ahead of the curve often means adopting the newest trends before they filter into the mainstream and that’s why you should be jumping on the YouTube Shorts bandwagon sooner rather than later. YouTube Shorts is a feature that allows creators to post 60-second videos and has emerged as a key player in an increasingly…

Tags: youtube

Why Reddit Could Be Your Digital Marketing Secret Weapon

Aug 23, 2024 / by CWM

When considering platforms for digital marketing, Reddit might not be the first one that comes to mind as it’s a platform often associated with fringe conspiracy theories and asinine humour. However, with its vast and engaged user base, Reddit offers unique opportunities for brands to connect with potential customers in meaningful ways.

Tags: reddit

Digital Marketing to Gen Z – A Complete Guide

Aug 9, 2024 / by CWM

Gen Z, also known as “Zoomers”, are the first generation to grow up with the internet, social media, and smartphones, making them a unique and challenging demographic for marketers. With their spending power rapidly increasing, understanding how to effectively market to Gen Z is crucial for brands looking to stay relevant.

Tags: Gen Z, marketing strategy

The Subscription Economy: Opportunities for Digital Marketers

Jul 26, 2024 / by CWM

Subscriptions are hardly a modern invention. For decades, people have held weekly or monthly subscriptions for newspapers and magazines and many scholars have traced the business model all the way back to the 17th century. It’s only recently, however, that the model has started to make sense for a digital audience.

Tags: subscription model

Digital Marketing on a Shoestring: 3 Top Strategies for Maximum Impact with Minimal Resources

Jul 19, 2024 / by CWM

Times are tough right now for so many businesses, so it’s only natural to look for corners to cut and one of the most obvious places to start, unfortunately, is your marketing budget. Working to a limited budget doesn’t necessarily mean you’ll be left with a poor return on your minimal investment though. You just…

Tags: content marketing, social media

Hold the Front Page – Maximising Your Brand’s Impact on Reddit

Jul 7, 2024 / by CWM

Reddit, often dubbed “the front page of the internet,” is a platform positively teeming with passionate communities and rich discussions. With over 430 million active users across thousands of Subreddits, it’s become the go-to destination for everyone from conspiracy theorists to fan fiction aficionados to share their stories and their opinion.

Tags: brand building, reddit

The TikTok Ban: Implications for Digital Marketers

May 31, 2024 / by CWM

To say TikTok has legitimately altered the landscape of pop culture in the last few years wouldn’t be as hyperbolic as you might assume. While the essence of the platform is really little more than a recycled concept (remember Vine, anyone?), the Chinese social media brand saw the way the tides were turning (short form,…

Tags: TikTok

Navigating the World of Omnichannel Marketing: Crafting Seamless Holistic Experiences

May 17, 2024 / by CWM

We live in a world where users expect seamless integration between their devices and in the third decade of the 21st century, the average person has a lot of devices.

Tags: omnichannel marketing

The Role of Data Privacy in Digital Marketing

Apr 26, 2024 / by CWM

We are all so much more switched on these days when it comes to our rights and what is being done with our data. How many times, for example, have you sworn that Alexa or Siri are listening to you?

Tags: data privacy, GDPR

The Rise of Podcasting in Digital Marketing

Apr 19, 2024 / by CWM

While they might not hold the same kind of grip on the zeitgeist they once did, podcasts are still one of the more attractive propositions for digital marketers when it comes to using the entertainment sector to reach consumers. Whether using them as a platform to promote your brand directly or through advertising on existing…

Tags: podcasting

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.