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How to write more readable blog posts

Oct 28, 2022 / by
How to write more readable blog posts

In the early days of online marketing, blogs were not written to be read. Well, blogs written for SEO purposes were not meant to be read at least. Blog posts were often seen as little more than blank slates upon which to throw as many keywords as possible at and hope for the best. And…

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What is ‘Evergreen’ content really?

Jun 11, 2021 / by
What is ‘Evergreen’ content really?

The world of SEO and digital marketing is packed full of jargon and buzzwords. No such word has perhaps been as used or misunderstood, however, as “Evergreen.” If you’ve spent even a tertiary amount of time in digital marketing, you’ve probably heard the term being bandied around several times in a number of different contexts….

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Dealing with duplicate content

Apr 16, 2021 / by
Dealing with duplicate content

There are only so many words and letters and only so many possible combinations of those words and letters. With the literal billions of web pages now populating the Internet, it is only natural that duplicate content would occur after a time.

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Six ingenious ways to drive organic blog traffic

Dec 27, 2019 / by
Six ingenious ways to drive organic blog traffic

The SEO game is, ultimately, all about traffic. The very reason for the existence of search engine optimisation is to drive more eyes and more clicks to your content. But as time has moved on and Google has gotten wise to the shady tactics of yore, it’s become a more difficult game to play.

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5 Top blogging tips for beginners

Jul 5, 2019 / by
5 Top blogging tips for beginners

Blogging isn’t just a consistently powerful and flexible online marketing tool – it’s an art form. In the last decade, it’s evolved from its origins as a way for ‘edgy’ teenagers to vent their spleens in public into an industry that’s worth billions. Indeed, there are millions of professional bloggers currently using their skills to…

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6 essential editing tips

Sep 9, 2016 / by
6 essential editing tips

After creating a well crafted, value-rich blog post, you’ll be keen to publish it as soon as possible. However, to ensure that you maintain a readership for the long-term, polishing each blog post to make it as good as possible is essential before publishing.

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