0

A 2023 Guide to Mastering Google News Optimisation

Jun 2, 2023 / by
A 2023 Guide to Mastering Google News Optimisation

Staying ahead of the competition is crucial for any online business or content creator, particularly when the news can shift in a second and send the rest of the world spinning with it. Of all the online news portals, being visible on Google News can significantly boost traffic and increase your audience reach.

Tags:
0

SEO and digital marketing news – Spring 2023

May 26, 2023 / by
SEO and digital marketing news – Spring 2023

Unless you’ve been living under a particularly large digital rock over the past few months, you’ll be aware of ChatGPT and how many of us in digital marketing are equal parts fascinated and terrified by it. Indeed, South Park even dedicated a recent episode to it and if that isn’t a mark of cultural zeitgeist…

Tags: , ,
0

Why AI is a marketing tool, not a villain

May 19, 2023 / by
Why AI is a marketing tool, not a villain

Artificial Intelligence (AI) has been the subject of many debates in recent years and particularly in recent months thanks to the rise of ChatGPT and now Google Bard. It often gets a bad reputation as a job-stealer and a potential villain but when it comes to marketing, AI is a valuable tool that can help…

Tags:
0

How to create meaningful TikTok marketing content

May 12, 2023 / by
How to create meaningful TikTok marketing content

Controversy aside, TikTok has become one of the fastest-growing social media platforms in the world, with over 1 billion active users worldwide. This platform allows users to create and share short-form videos with music, filters, and other visual effects.

Tags:
0

Google Bard vs ChatGPT

May 5, 2023 / by
Google Bard vs ChatGPT

In recent years, there has been a lot of excitement around advancements in artificial intelligence (AI) and natural language processing (NLP), particularly in the development of language models that can generate text that could comfortably pass as “human.”

Tags: , ,
0

How to rank on search engines that are not Google

Apr 21, 2023 / by
How to rank on search engines that are not Google

While you might be forgiven for thinking as such given the widespread use of Google, it’s not the only game in town. Indeed, it might account for around 85% of all online searches but that’s actually slightly down from last year when it made up around 94% of the market.

Tags:
0

The realities of living in a world without third-party cookies

Mar 31, 2023 / by
The realities of living in a world without third-party cookies

Third-party cookies have been a staple of the internet for decades now, providing website owners with valuable information about their users’ browsing habits. However, with the rise of privacy concerns and increasing regulatory scrutiny, many companies are moving away from third-party cookies in favour of more transparent tracking methods.

Tags: , ,