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Living With the Machine: How to Use AI to Repurpose Website Content

Jul 7, 2023 / by
Living With the Machine: How to Use AI to Repurpose Website Content

There are only so many words in the English language and only so many ways to position certain topics. That’s what makes evergreen content evergreen. However, constantly producing fresh and engaging content is a major part of SEO, particularly today as the algorithm is getting smarter and the ubiquity of AI content is starting to…

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How to combat the dangers of misinformation in digital marketing

Jun 30, 2023 / by
How to combat the dangers of misinformation in digital marketing

In today’s increasingly digital and interconnected world, information spreads like wildfire and it can be almost impossible to sort fact from fiction. This problem is particularly rife in digital marketing, where misinformation can have serious consequences for businesses and consumers alike. All somebody has to do is misquote the wrong source or take a piece…

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The month in AI – May 2023 roundup

Jun 23, 2023 / by
The month in AI – May 2023 roundup

As AI continues to reshape the way we interact with technology and information, it is becoming increasingly crucial for marketers to stay abreast of the latest advancements in this rapidly evolving landscape.

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10 Top On-Page SEO Tips for Small Teams

Jun 9, 2023 / by
10 Top On-Page SEO Tips for Small Teams

While most businesses recognise the importance of SEO for building a brand and gaining an audience, small teams often face resource limitations and time constraints that larger teams don’t have to worry about due to their greater pool of resources.

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A 2023 Guide to Mastering Google News Optimisation

Jun 2, 2023 / by
A 2023 Guide to Mastering Google News Optimisation

Staying ahead of the competition is crucial for any online business or content creator, particularly when the news can shift in a second and send the rest of the world spinning with it. Of all the online news portals, being visible on Google News can significantly boost traffic and increase your audience reach.

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SEO and digital marketing news – Spring 2023

May 26, 2023 / by
SEO and digital marketing news – Spring 2023

Unless you’ve been living under a particularly large digital rock over the past few months, you’ll be aware of ChatGPT and how many of us in digital marketing are equal parts fascinated and terrified by it. Indeed, South Park even dedicated a recent episode to it and if that isn’t a mark of cultural zeitgeist…

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Why AI is a marketing tool, not a villain

May 19, 2023 / by
Why AI is a marketing tool, not a villain

Artificial Intelligence (AI) has been the subject of many debates in recent years and particularly in recent months thanks to the rise of ChatGPT and now Google Bard. It often gets a bad reputation as a job-stealer and a potential villain but when it comes to marketing, AI is a valuable tool that can help…

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How to create meaningful TikTok marketing content

May 12, 2023 / by
How to create meaningful TikTok marketing content

Controversy aside, TikTok has become one of the fastest-growing social media platforms in the world, with over 1 billion active users worldwide. This platform allows users to create and share short-form videos with music, filters, and other visual effects.

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Google Bard vs ChatGPT

May 5, 2023 / by
Google Bard vs ChatGPT

In recent years, there has been a lot of excitement around advancements in artificial intelligence (AI) and natural language processing (NLP), particularly in the development of language models that can generate text that could comfortably pass as “human.”

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