SEO Blog | The Cambridge Web Marketing Co

The Emerging Impact of 5G on the Digital Marketing World

Oct 20, 2023 / by CWM

In the last few decades, innovation has been at the heart of the revolution in digital marketing. From the first great internet boom of the 90s to the mainstream adoption of mobile devices that headlined the first decade of the 21st century, each technological advancement has reshaped how businesses market their products and services.

Tags: 5G

Do Author Names Really Matter for Your Content?

Oct 13, 2023 / by CWM

What’s in a name? As it happens, quite a lot. For example, you’re more likely to buy a novel from an author you’ve enjoyed in the past than you are from a complete unknown. In the vast digital landscape, however, where millions of articles, blog posts, and other forms of content are published daily, you…

Tags: author names

What is a Knowledge Graph and How Can it be Used in Digital Marketing?

Oct 6, 2023 / by CWM

In today’s data-driven age, where all decision-making is largely influenced by information, understanding the complex relationships and patterns within that information marks the difference between the businesses that make an impression and those that become little more than a statistic.

Tags: knowledge graphs

Semantic HTML in Digital Marketing: Unlocking its Full Potential

Sep 29, 2023 / by CWM

In today’s fast-paced digital age, where online presence is paramount, understanding the nuances of web design is crucial. One such nuance is Semantic HTML, a cornerstone of web development that holds unique benefits for digital marketing strategies. But what is Semantic HTML, and how can digital marketers harness its power? Let’s dive in. Decoding Semantic…

Tags: semantic html

Why Sustainability Makes Sense for Digital Marketers

Sep 15, 2023 / by CWM

The world is rapidly evolving, with a growing consciousness about the environment, ethical practices, and the societal impacts of business decisions. Sustainability is no longer just another string to your bow; it should be a part of every arrow. Digital marketing, as a driver of business and consumer behaviours, isn’t immune to these shifts. With…

Tags: sustainability

5 Reasons NOT to Use ChatGPT for Digital Marketing

Sep 8, 2023 / by CWM

Digital marketing is an ever-changing thing that blends the best parts of creativity and strategy. It’s also something that, by its very nature, thrives when those with their fingers on the trigger have a deep understanding of human behaviour and the human condition.

Tags: AI, ChatGPT, content generation

How to Block Google from Indexing AI Chatbot Content

Sep 1, 2023 / by CWM

AI chatbots over the last few years have emerged as valuable tools for improving user interaction and customer service without wasting additional resources. These chatbots are surprisingly clever little algorithm-driven virtual helpers that help guide visitors, answer questions, and facilitate smoother online experiences instantly and effectively, or at least that’s the idea. However, while chatbots…

Tags: AI, google, indexation

Is TikTok Reading Your Mind?

Aug 25, 2023 / by CWM

TikTok is either the best thing to ever happen to social media or the worst, depending on who you ask. But is the popular Chinese platform known for its short-form videos reading the minds of its users, as some have suggested? Of course not, it’s just targeted advertising. But that doesn’t mean it’s necessarily a…

Tags: TikTok

The Best Automated Software for SEO: Streamlining Your Digital Success

Aug 18, 2023 / by CWM

Managing SEO can be a daunting task, particularly if it’s just one string to your bow, so to speak. Increasingly, businesses are bringing their SEO in-house, and that means asking people who already have a hundred other responsibilities to add Seo to their plate.

Tags: Google Search Console, Moz Pro, Yoast