SEO Blog | The Cambridge Web Marketing Co

6 easy strategies to boost mailing list opt-ins

Feb 22, 2014 / by Adam Barratt

The mailing list is probably the most underused facility in the average marketing toolkit. With social media being ‘hot’ and at the forefront of every strategy, the email is often left languishing in a far-off second, third, fourth or even last place.

Tags: incentives, mailing lists, quality content, social media

Life after Hummingbird: link building strategies

Feb 15, 2014 / by Jack Knopfler

We’ve previously discussed the impact that Hummingbird (Google’s new search algorithm) would have on the future of SEO. With more focus being put on the semantic meaning behind search enquiries, and less rewards being given for keyword manipulation, the sites that stand to benefit the most from Hummingbird are the ones with genuinely valuable content…

Tags: google, hummingbird, link building, social signals

Why blogging is about more than just great content

Dec 14, 2013 / by Jack Knopfler

Producing a great blog post requires great content ‒ you can’t escape from that. But even that’s not enough. Poor structure or presentation can lessen the impact of even the best content. Readers will click away before they get to the gems you worked so hard to create.

Tags: formatting, presentation, structure, visual stimulation

Why Twitter’s good for business

Dec 5, 2013 / by Adam Barratt

Many businesses, small and large, are using Twitter to generate followers and more business. Whether it is to inform people about your latest offerings or share news about new blog postings, you can make a strategic use of Twitter to promote your business.

Tags: branding, customer feedback, going viral, Twitter, wide reach

How to write killer blog headlines

Nov 28, 2013 / by Jack Knopfler

There are many aspects to producing a great blog post, from structuring the post coherently to writing with creative flare and ensuring your pose is easily intelligible for your target audience. However, carefully crafting the words of your blog’s headline is perhaps the most important factor of all.

Tags: blog headlines, call to action, content marketing, creativity

The benefits of outsourcing your company’s blog

Nov 23, 2013 / by Jack Knopfler

A frequently updated blog that produces high quality original content is a very powerful marketing tool. Blogging is a great way to strengthen relationships with your existing customers as well as bring new customers to your business.

Tags: business awareness, content generation, expertise, outsourcing

The killer content marketing strategy guide

Nov 16, 2013 / by Adam Barratt

Content marketing is the method through which mostly free content is created and shared to attract prospects and convert them into clients or buyers.

Tags: content marketing, quality content, social media

Making the most of social media

Nov 3, 2013 / by Jack Knopfler

Long gone are the days when social media was merely a tool for keeping in contact with distant friends and getting the latest celebrity gossip. Whether it’s Twitter, Facebook, LinkedIn, Google+ or a number of others, social media is now a widely used tool for businesses to market themselves online.

Tags: Facebook, google, LinkedIn, social media, Twitter

Google’s fifteenth birthday: Hummingbird

Oct 23, 2013 / by Jack Knopfler

Google recently celebrated its fifteenth birthday by announcing the launch of its new search engine algorithm, known as “Hummingbird”, a name chosen to represent being “fast and precise”.

Tags: google, hummingbird, seo

Keyword data armageddon: a new era for SEO

Oct 13, 2013 / by Jack Knopfler

Last month, we, along with all the rest of the SEO community, were rather surprised to find that Google has finally switched all searches to encrypted searches using HTTPS. In other words, query data will no longer be passed to site owners – something we have had available to us since the beginning of the web.

Tags: google analytics, keywords, seo