SEO Blog | The Cambridge Web Marketing Co

Infographics part 1: should I commission an infographic?

Oct 7, 2014 / by Jack Knopfler

While infographics were all the rage last year, the hype surrounding them is not what it once was. Thanks to the emergence of a horde of terrible infographics, people have grown disenchanted with this form of content marketing. However, despite the abundance of bad infographics, it’s important not to throw out the baby with the…

Tags: data collation, design, distribution, idea generation, infographics

The skinny on local SEO and why you need it

Sep 30, 2014 / by Adam Barratt

If you’ve already pumped thousands of pounds into a search engine optimisation campaign that’s only delivered limited results, you should think twice before pulling the plug. There are tactics that you or your agency may yet have missed, including local SEO.

Tags: conversion rates, google search, local SEO, low competition

E-newsletters: the good, the bad and the ugly

Jul 18, 2014 / by Jack Knopfler

Making a regular e-newsletter part of your company’s marketing strategy can provide many rewards. These include demonstrating your industry expertise, establishing a loyal following, marketing your products and services and driving traffic to your site.

Tags: design, e-mail automation, e-mails, headlines, layout, spelling mistakes, subject lines

Comments vs. no comments – the blogging dilemma

Jun 20, 2014 / by Jack Knopfler

Whether or not to allow comments on your blog has remained one of the most contentious topics of debate in the blogosphere.

Tags: comments, community, feedback, moderation, social influence, spam, trolls

Shattering common blogging myths

May 31, 2014 / by Jack Knopfler

Blogging is one of the best methods for raising awareness of your brand, understanding your customer base and boosting your site’s SEO.

Tags: advertising, blogging myths, blogging platforms, expert writers, post frequency

From sharing value to spam: the decline of guest blogging

May 1, 2014 / by Jack Knopfler

As you may have heard, back in January, renowned Google engineer Matt Cutts posted an article on his personal blog declaring that guest blogging for SEO purposes is dead. Cutts described the increasing prevalence of spammy guest bloggers soliciting site owners as the cause for this demise.

Tags: brand exposure, guest posts, Matt Cutts, spam

How to monetise your blog (part 2): advertisements, products and services

Apr 25, 2014 / by Jack Knopfler

To recap from part 1, getting sponsored is perhaps the most lucrative monetisation strategy for your blog. Finding a sponsor that aligns with the ethos of your site and sells products that you truly believe in can make the difference between blogging as a career or as a hobby.

Tags: advertising, members only, monetisation, products and services

Choosing the right tone of voice for your blog

Apr 18, 2014 / by Jack Knopfler

Regardless of whether your blog is a commercial endeavour or simply a hobby that allows you to express your thoughts on a particular subject, choosing the correct tone of voice is essential if you aspire to generate a strong readership and achieve longevity in your niche.

Tags: blog tone, vocabulary

How to monetise your blog (part 1)

Apr 12, 2014 / by Jack Knopfler

One of the most effective ways of monetising your blog and expanding your readership is through sponsorship. Be warned, however – it’s not an easy task and is only recommended for writers who have serious commercial ambitions for their blog.

Tags: advertising, blog income, sponsors

Optimising a blog post for SEO

Mar 27, 2014 / by Jack Knopfler

Running a successful blog has numerous benefits, including increased brand awareness, positioning yourself as a source of valuable information for your industry and increasing rapport with your customers and potential clients. And with recent updates to Google’s search engine algorithms, generating high value, in-depth content via your company’s blog is more important than ever.

Tags: categories, meta descriptions, permalink optimisation, social media, tags, wordpress