SEO Blog | The Cambridge Web Marketing Co

Using audio content in your digital marketing

Nov 25, 2014 / by Jack Knopfler

The ingenuity of using audio content as a digital marketing tool is that the person listening does not have to be fully engaged, unlike when reading a blog post. One in four internet users listen to podcasts, and in the UK 76% of workers (Londoners excluded) travel to work – this represents an awful lot of people…

Tags: audio, content, digital, marketing

Your guide to hashtags: Why you need them (and how to use them effectively)

Nov 18, 2014 / by Adam Barratt

You may be rolling your eyes right now – after all, everyone knows what a hashtag is, right? While the concept is indeed basic, most people get it wrong.

Tags: hashtags, seo, social

Five blunders that will bury your blog

Nov 11, 2014 / by Jack Knopfler

In a previous article, we covered some of the most common SEO mistakes that bloggers can make. With this in mind, you’ll be glad to know that even if your blog is perfectly optimised for SEO, there are still plenty of mistakes you can make in terms of the content to ensure that your readership…

Tags: advice, blog, content, writing

Google Authorship: Is It Really Dead?

Nov 5, 2014 / by Nick Annies

During 2012, Google began rolling out a new feature called ‘Google Authorship’, designed to link authors (real people) to the content they published on the web. Google’s primary intentions were to assign a higher rank to sites with quality content and identify the authors of that content as ‘experts in their field’.

Tags: authorship, google, search, seo

5 essential WordPress plugins for blogs

Nov 2, 2014 / by Jack Knopfler

Regardless of whether you’re blogging for fun or with commercial intentions, the first time you log into your own personalised WordPress set-up is a special moment. You’ve probably spent time brainstorming a bunch of topic ideas and can’t wait to get a few completed articles uploaded for the world to see.

Tags: blogs, plugins, seo, site, wordpress

Progressive product marketing on Instagram

Oct 28, 2014 / by Sterling Williams

Do you think you have what it takes to become an Instagram titan? Let’s find out.

Tags: instagram, marketing, product, promotion

Infographics part 2: how to promote your infographic effectively

Oct 18, 2014 / by Jack Knopfler

If you’ve read our previous article on infographics, you’ll know that the primary key to success is designing an infographic that provides genuine value to people. In other words, it’s designed with an end result in mind. This end result might include: tackling a contentious issue, illustrating a complex technical concept, conveying the meaning behind…

Tags: infographics, promote, seo, sharing, social

Infographics part 1: should I commission an infographic?

Oct 7, 2014 / by Jack Knopfler

While infographics were all the rage last year, the hype surrounding them is not what it once was. Thanks to the emergence of a horde of terrible infographics, people have grown disenchanted with this form of content marketing. However, despite the abundance of bad infographics, it’s important not to throw out the baby with the…

Tags: data collation, design, distribution, idea generation, infographics

The skinny on local SEO and why you need it

Sep 30, 2014 / by Adam Barratt

If you’ve already pumped thousands of pounds into a search engine optimisation campaign that’s only delivered limited results, you should think twice before pulling the plug. There are tactics that you or your agency may yet have missed, including local SEO.

Tags: conversion rates, google search, local SEO, low competition

E-newsletters: the good, the bad and the ugly

Jul 18, 2014 / by Jack Knopfler

Making a regular e-newsletter part of your company’s marketing strategy can provide many rewards. These include demonstrating your industry expertise, establishing a loyal following, marketing your products and services and driving traffic to your site.

Tags: design, e-mail automation, e-mails, headlines, layout, spelling mistakes, subject lines