SEO Blog | The Cambridge Web Marketing Co

Supercharge your social media strategy with these 5 tools

Sep 11, 2015 / by Jack Knopfler

If you’re a business owner, effective use of social media can help you to build relationships with your fans, boost brand awareness, demonstrate knowledge and drive organic traffic to your site.

Tags: buffer, buzzfeed, canva, fanpage karma, inkybee, marketing, social media

4 Ways To Secure Guest Post Opportunities

Sep 4, 2015 / by Jack Knopfler

Accumulating numerous mediocre guest posts used to be an effective (albeit underhanded) link building strategy for the purpose of increased page rankings.

Tags: authorship, blog, content marketing, creativity, guest blogging, writing

5 Ways To Get Social Proof

Aug 21, 2015 / by Jack Knopfler

As much as we’d like to believe our everyday decisions are the result of our rational brain processing first-hand information, the laws of human psychology prove that this is not the case.

Tags: case studies, customer logos, reviews, social proof, testimonials, user statistics

Making the most out of SlideShare

Aug 14, 2015 / by Jack Knopfler

When the word ‘presentation’ gets brought up in conversation, most people have one primary association: boredom!

Tags: advice, authorship, content marketing, creativity, design, digital marketing, slideshare

Will paid advertising destroy Instagram?

Aug 10, 2015 / by Jack Knopfler

Advertising on social media platforms continues to grow and grow. In a recent study conducted by eMarketer, it was shown that $23.68 billion (around £15 billion Sterling) is going to be spent on paid media on social media to reach potential consumers throughout 2015.

Tags: advertising, branding, content, instagram, monetisation, spam

Proven methods for lowering your site’s bounce rate

Aug 7, 2015 / by Jack Knopfler

Put simply, bounce rate refers to the percentage of people who arrive on a landing page and then leave without interacting with a site. While this metric can be misleading, because people can still have a good experience with your site without interacting (they may come back at a later date), bounce rate is still…

Tags: advice, bounce rate, explainer video, quality content, seo, site

10 effective types of blog posts

Jul 31, 2015 / by Jack Knopfler

In a previous post, I discussed some of the different types of blog posts featured in the Problogger book, Secrets for Blogging Your Way to a Six Figure Income. In this post, I’d like to share with you my 10 favourite types of blog posts to help you cultivate engagement and create an impact.

Tags: blog, content, creativity, interview, marketing, promotion, quality content, seo, wordpress, writing

Book Review: Secrets for Blogging Your Way to a Six-Figure Income

Jul 24, 2015 / by Jack Knopfler

Collaboratively written by Darren Rowse, of Problogger fame, and Chris Garrett, a successful online business consultant, Secrets for Blogging Your Way to a Six-Figure Income was a revelation in the blogging community when it was released several years ago.

Tags: authorship, blog, content, content marketing, creativity, marketing, monetisation, outsourcing, quality content, social, wordpress, writing

Outsourced content done right

Jul 17, 2015 / by Jack Knopfler

In a previous article, we discussed some of the benefits of outsourcing your company’s blog. These include: third party expertise; the freedom to work on other projects with more spare time; and the ability to increase your brand awareness.

Tags: blog, content, content marketing, creativity, marketing, promotion, quality content, wordpress, writing

How to improve your motivation for blogging

Jul 10, 2015 / by Jack Knopfler

The benefits of blogging are well documented. It helps you to attain the status of a thought leader in your niche; helps direct search engine traffic towards your site; facilitates a better understanding of your audience; and generally improves the reputation of your brand.

Tags: blog, content, content marketing, creativity, outsourcing, wordpress, writing