SEO Blog | The Cambridge Web Marketing Co

6 essential editing tips

Sep 9, 2016 / by CWM

After creating a well crafted, value-rich blog post, you’ll be keen to publish it as soon as possible. However, to ensure that you maintain a readership for the long-term, polishing each blog post to make it as good as possible is essential before publishing.

Tags: content marketing, editing

6 easy ways to generate more backlinks

Sep 2, 2016 / by CWM

Even with the numerous updates to Google’s ranking algorithm in recent years, backlinks are still extremely important in regards to achieving visibility for your site.

Tags: backlinks, google ranking, link building, skyscraper technique

5 common errors when leaving comments on blog posts

Aug 26, 2016 / by CWM

As we covered in a previous article, leaving comments on posts is a great way to establish positive relationships online. Additionally, leaving comments gets your name out there, raises your profile and if done right, will drive traffic to your site.

Tags: blog commenting, common mistakes

How to build powerful business relationships online

Aug 19, 2016 / by CWM

Some may envision entrepreneurs as lone warriors, standing against the elements and doing anything within their power to ensure their businesses are successful. While there is some truth to this romanticised ideal, working as a lone entrepreneur (or ‘solopreneur’) with no alliances can definitely make your mission more difficult. Instead, it’s a far better idea…

Tags: business relationships, social media

How to find the right niche for your blog

Aug 12, 2016 / by CWM

Launching a blog can be an exciting endeavour. Writing about a subject in which you’re interested, communicating with a receptive audience and making money while you’re at it is a highly attractive prospect.

Tags: blogging niche, content value, monetisation

Importance of employee training for a corporation

Aug 5, 2016 / by CWM

Investing money and time into employee training isn’t just beneficial for a company, it is equally as beneficial for the individuals involved as they get equipped with cutting edge skills that ultimately help a company to grow. Companies that are successful often send their employees on training courses in order to remain ahead of their…

Tags: employee training, networking, productivity

An introduction to selling physical products

Jul 29, 2016 / by CWM

Whether you’re monetising a blog or creating an entirely new business, deciding whether to sell physical or digital products is a big concern.

Tags: manufacturing, market research, physical products, prototyping, shopify

Top 10 WordPress launch tips for SEO

Jun 27, 2016 / by CWM

If you’ve got a WordPress site that you’re about to launch it’s worth going the extra mile to ensure it has the best chance of getting seen. If you’ve already got a WordPress site but you haven’t been actively optimising it, then its worth taking a step back and looking at it from another persons…

Tags: infographic, wordpress

5 common business tasks which are perfect for outsourcing

Jun 24, 2016 / by Jack Knopfler

There’s a common misconception that the number one asset you have as a business owner is money. In reality, the most valuable asset most business owners have is time! Particularly for startups where roles are often blurred and people are undertaking tasks which don’t always pertain to their main skills, it can often feel as…

Tags: content creation, data entry, delegation, design, outsourcing, research

The 5 golden rules of business networking

Jun 17, 2016 / by Jack Knopfler

Digital businesses represent nirvana for the introvert entrepreneur. No personal interactions, just high quality work in exchange for payments via Paypal, right!? While this is certainly one way of doing business, limiting human interaction in real life is normally not a wise choice if you wish to grow a brand and increase your profits in…

Tags: business contacts, networking