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Ten easy ways to Work Smart, Not Hard…

Feb 25, 2016 / by Ann Hawkins
Ten easy ways to Work Smart, Not Hard…

How to make more profit with less effort. From Ann Hawkins www.annhawkins.com Author of New Business: Next Steps

Tags: advice, ann hawkins, branding, content, content marketing, creativity, marketing, new business, promotion
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Google updates its core algorithm yet again

Feb 19, 2016 / by Jack Knopfler
Google updates its core algorithm yet again

When the SEO community started noticing some significant ranking volatility last month, it was assumed that the long expected Penguin update had finally arrived. Others speculated that the fluctuations could be related to Panda in someway.

Tags: advice, algorithm, content, google, search, seo
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How to build relationships with influencers

Feb 12, 2016 / by Jack Knopfler
How to build relationships with influencers

As a business owner, it can feel as if the monumental task of achieving long-term profitability for your company rests solely on your shoulders.

Tags: advice, authorship, blogging, content marketing, influencers, social media
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Infographic: 10 Signs Your Pool Needs Repairing

Feb 8, 2016 / by Nick Annies

Here’s a really cool infographic that we commissioned ‘Mammoth Infographics‘ to produce for our client ‘The London Swimming Pool Company‘. Click the image to see a larger version.

Tags: advertising, clients, content marketing, creativity, design, digital marketing, infographics, promotion
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3 neglected offline marketing tactics

Feb 5, 2016 / by Jack Knopfler
3 neglected offline marketing tactics

Whether or not your business is digital by nature, it is important to take the digital presence of your business extremely seriously. Content marketing, SEO, landing page optimisation, guest blogging, social media and email marketing are all effective digital tactics for growing your brand – all of which we strongly advocate using!

Tags: advice, branding, content marketing, marketing, offline marketing, promotion
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How to generate more blog comments

Jan 29, 2016 / by Jack Knopfler
How to generate more blog comments

Having comments enabled is not appropriate for every blog, as we covered in a previous article. However, if you have chosen to allow comments on your blog, an abundance of thoughtful messages displayed underneath a post is a tremendous form of social proof (particularly if they are from other thought leaders).

Tags: blog, blogging, comments, community, content, marketing, writing
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Meme marketing: cost-effective visual content

Jan 22, 2016 / by Jack Knopfler
Meme marketing: cost-effective visual content

The term visual content leads most people to think of flashy, animated videos or compelling infographics and gifographics, complete with sophisticated graphs and unique illustrations.

Tags: blogging, content, content generation, content marketing, creativity, design, marketing, meme
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5 traits of a successful digital copywriter

Jan 15, 2016 / by Jack Knopfler
5 traits of a successful digital copywriter

If you’re deciding whether to outsource your content work or to bring a full-time copywriter to your company, choosing the right person can be a daunting task.

Tags: advice, authorship, content, content marketing, creativity, marketing, quality content
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Grow your business using Periscope

Jan 8, 2016 / by Jack Knopfler
Grow your business using Periscope

In the words of legendary Internet marketer and author Seth Godin, we’re living in a “connection economy” where the businesses that step up and create human connections with their customers are heavily rewarded.

Tags: authorship, content, content marketing, creativity, marketing, periscope, quality content, Twitter, video
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Increase your blogging productivity with these 5 tools

Dec 11, 2015 / by Jack Knopfler
Increase your blogging productivity with these 5 tools

In a recent article, we discussed some of the methods you can employ to expedite your blog writing. Now we explore how to increase your blogging productivity with these 5 tools.

Tags: blog, blogging, content, content generation, content marketing, quality content, writing
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Data Analytics for Smarter SEO


The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.
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