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How To Write A Better Blog Post

Nov 20, 2015 / by Jack Knopfler
How To Write A Better Blog Post

If you’re serious about content marketing, this means committing to researching, writing and uploading a blog post or other piece of content once every week at least. For some businesses, a post every couple of days is required.

Tags: authoring, blogging, content, content generation, content marketing, quality content, writing
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5 Tips For A Great Webinar

Nov 13, 2015 / by Jack Knopfler
5 Tips For A Great Webinar

Webinars are an excellent tool for improving your niche authority and building better relationships with your customers.

Tags: communication, communication skills, public speaking, speaking, webinar
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Effective tactics for improving your email clickthrough rate

Nov 2, 2015 / by Jack Knopfler
Effective tactics for improving your email clickthrough rate

In 2015, over 205 billion emails are sent and received every day. This figure is expected to rise to as much as 246 billion by the end of 2019.

Tags: A/B testing, email marketing, emails, subject lines
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5 types of evergreen content proven to generate engagement

Oct 23, 2015 / by Jack Knopfler
5 types of evergreen content proven to generate engagement

Content marketing is an important strategy for any business looking to boost brand awareness and create a loyal following.

Tags: advice, content, content generation, content marketing, creativity, evergreen, marketing, quality content
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How to craft a killer case study

Oct 16, 2015 / by Jack Knopfler
How to craft a killer case study

Among the various forms of social proof you can display on your site, nothing is more powerful than an excellently written, relatable case study for one of your clients.

Tags: case studies, case study, clients, content, content generation
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GIFographics: The Future Of Visual Content?

Oct 9, 2015 / by Jack Knopfler
GIFographics: The Future Of Visual Content?

Several years ago, it was easy to generate an abundance of backlinks by producing a mediocre infographic and promoting it on the net.

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7 awesome content curation tools

Oct 5, 2015 / by Jack Knopfler
7 awesome content curation tools

Arguably, the toughest part of generating high quality content on a regular basis is picking the right topics.

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The Customer Journey: Branding 360 Blab Session

Sep 30, 2015 / by Nick Annies

This is a Blab chat we had on Tuesday 29th September 2015 about the customer journey and thinking about the customer experience in a 360 degree way. In the Blab chat we had Andy Boothman, Nick Annies and Ann Hawkins. Enjoy!

Tags: advertising, advice, authorship, blab, content, content marketing, quality content
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5 indicators that your content sucks

Sep 25, 2015 / by Jack Knopfler
5 indicators that your content sucks

Almost everyone sees content marketing as a great low-cost opportunity for boosting brand awareness and generating more conversions. Perhaps you’ve even had a brainstorming session and have come up with a handful of catchy headlines for blog titles or have decided to turn your latest customer survey into a flashy infographic.

Tags: authorship, community, content, content generation, content marketing, marketing, writing
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5 proven tactics for getting your content retweeted

Sep 18, 2015 / by Jack Knopfler
5 proven tactics for getting your content retweeted

Most people have a pretty reasonable grasp of how to use Twitter…

Tags: authorship, content, content marketing, retweets, Twitter
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Data Analytics for Smarter SEO


The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.
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