SEO Blog | The Cambridge Web Marketing Co

How to find the right niche for your blog

Aug 12, 2016 / by CWM

Launching a blog can be an exciting endeavour. Writing about a subject in which you’re interested, communicating with a receptive audience and making money while you’re at it is a highly attractive prospect.

Tags: blogging niche, content value, monetisation

Importance of employee training for a corporation

Aug 5, 2016 / by CWM

Investing money and time into employee training isn’t just beneficial for a company, it is equally as beneficial for the individuals involved as they get equipped with cutting edge skills that ultimately help a company to grow. Companies that are successful often send their employees on training courses in order to remain ahead of their…

Tags: employee training, networking, productivity

An introduction to selling physical products

Jul 29, 2016 / by CWM

Whether you’re monetising a blog or creating an entirely new business, deciding whether to sell physical or digital products is a big concern.

Tags: manufacturing, market research, physical products, prototyping, shopify

Top 10 WordPress launch tips for SEO

Jun 27, 2016 / by CWM

If you’ve got a WordPress site that you’re about to launch it’s worth going the extra mile to ensure it has the best chance of getting seen. If you’ve already got a WordPress site but you haven’t been actively optimising it, then its worth taking a step back and looking at it from another persons…

Tags: infographic, wordpress

5 common business tasks which are perfect for outsourcing

Jun 24, 2016 / by Jack Knopfler

There’s a common misconception that the number one asset you have as a business owner is money. In reality, the most valuable asset most business owners have is time! Particularly for startups where roles are often blurred and people are undertaking tasks which don’t always pertain to their main skills, it can often feel as…

Tags: content creation, data entry, delegation, design, outsourcing, research

The 5 golden rules of business networking

Jun 17, 2016 / by Jack Knopfler

Digital businesses represent nirvana for the introvert entrepreneur. No personal interactions, just high quality work in exchange for payments via Paypal, right!? While this is certainly one way of doing business, limiting human interaction in real life is normally not a wise choice if you wish to grow a brand and increase your profits in…

Tags: business contacts, networking

Should I sell physical or digital products?

Jun 10, 2016 / by Nick Annies

As an entrepreneur, one of the most difficult decisions to make is how to monetise your site. After you’ve spent a prolonged period of time publishing high quality content on a regular basis, you’ve hopefully been able to establish a loyal readership for your blog.

Tags: advice, content marketing, design, digital marketing, digital products, quality content, sell online

5 tools for producing visual content on a shoestring budget

Jun 3, 2016 / by Jack Knopfler

Research by Kissmetrics indicates that content with relevant images gets 94% more views than content without relevant images. Additionally, 65% of senior marketers state that visual assets are essential to brand storytelling. In the age of mass information and rapidly declining attention spans, visual content is an essential part of any successful content marketing campaign.

Tags: advertising, advice, authorship, content, creativity, design, infographics, quality content, visual

Don’t make these 5 landing page mistakes

May 27, 2016 / by Jack Knopfler

When you send large amounts of traffic to a particular page with the objective of creating a conversion, it’s essential that the page is optimised for that purpose. Otherwise you’re simply leaving money on the table.

Tags: advice, authorship, blog, content, content generation, landing page, quality content, writing

How Snapchat can benefit your business

Apr 15, 2016 / by Jack Knopfler

Legendary entrepreneur and author, Gary Vaynerchuk, stated early this year: “Snapchat will be huge in 2016”. From May 2015 to January 2016, Snapchat’s daily video views have grown from 2 billion to 7 billion, and this figure continues to rise. With famous brands such as Taco Bell and Acura already rolling out comprehensive Snapchat strategies,…

Tags: snapchat