SEO Blog | The Cambridge Web Marketing Co

5 key attributes of a team player

Sep 15, 2017 / by CWM

There comes a point for every entrepreneur when you can only do so much work alone. When you hit this wall and your productivity (and sanity) decreases, it’s time to start thinking about delegation.

Tags: business team, team players

4 horrendous product page mistakes

Sep 1, 2017 / by CWM

Selling physical products online is easier than ever before. You can set up a Shopify store and start drop shipping products from Aliexpress very quickly, without any previous experience.

Tags: online sales, product pages

How to make a viral impact

Aug 25, 2017 / by CWM

One of the difficult things about content marketing is that you never know which of your posts are going to get the most engagement. Sure, you can do a bunch of research, see what topics people are interested in and then aim to deliver something that your audience will like – but this still doesn’t…

Tags: b2b, engagement, infographics, viral marketing

5 unusual lead generation sources

Jul 7, 2017 / by CWM

For B2B businesses, earning sales first requires securing leads. If you’re not taking lead generation seriously, you’re leaving money on the table.

Tags: b2b, lead generation

How to manage virtual meetings

Jun 30, 2017 / by CWM

In a 2017 survey of American workers, 51% said they would change jobs for one offering flexitime. In a separate study, 82% of employees reported lower stress when working remotely.

Tags: video calls, video conferencing, virtual meetings

5 powerful free SEO tools

Jun 23, 2017 / by CWM

If you’re embarking on an SEO campaign, it’s useful to have as many tools in your arsenal as humanly possible. While some tools come with a hefty price tag, others can be downloaded or accessed on the internet free of charge.

Tags: Free tools, SEO campaign

The easiest way to get started with video marketing

Jun 16, 2017 / by CWM

More than 500 million hours of videos are watched on YouTube every single day. We’re living in an era where visual content is crucial for engagement, and the most powerful form of visual content is undoubtedly video. If you’ve been thinking about integrating more video content into your campaigns, but are unsure where to start…

Tags: video marketing

4 automated e-mails for your sales funnel

Jun 2, 2017 / by CWM

Timing is one of the most crucial elements of email marketing. You don’t want to blast someone with hardcore sales messages as soon as they’ve signed up to your mailing list.

Tags: automated e-mails, sales funnel

7 simple video marketing ideas

May 26, 2017 / by CWM

In case you weren’t aware, video is kind of a big deal at the moment. On Facebook, 500 million people are watching videos every single day.

Tags: video marketing

How to increase product page conversions

May 19, 2017 / by CWM

Product page optimisation is one of the most mystifying processes of running an ecommerce business. Once you’ve managed to drive traffic to your site, the next task is ensuring a decent chunk of that traffic turns into paying customers.

Tags: conversion rate, product page optimisation, social proof