SEO Blog | The Cambridge Web Marketing Co

5 powerful customer retention tips

Dec 8, 2017 / by CWM

Depending on your niche, acquiring new customers is anywhere from five to twenty five times more expensive than retaining new ones. This is startling, because if you read any popular marketing blog, the amount of content pertaining to attracting new customers far outweighs the content on retaining existing customers.

Tags: customer retention

Facebook’s Explore Feed disaster

Dec 1, 2017 / by CWM

Besides being a platform for political manipulation, racism based advertising, and a wonderful way to keep in touch with your hip gran, Facebook has become a hot topic for a number of months.

Tags: Facebook

How to craft killer push notifications

Nov 17, 2017 / by CWM

It’s clear that communication methods have changed. Once upon a time, direct mail was a good way to get your message heard. Nowadays, mobile internet access is surging and we’re living in an era of instant gratification. People aren’t as keen to read long-winded marketing emails, but they always have their phones on them.

How to win at customer onboarding

Nov 10, 2017 / by CWM

If your onboarding process is irritating, long-winded, or user hostile in any way, this sets a negative tone for your future relationship. After all, the best businesses are the ones that focus on customer retention, and if you can’t begin the relationship well, then it’s unlikely to end well!

The power of user generated content

Oct 27, 2017 / by CWM

User-generated content (UGC) is an excellent tool for building brand loyalty and leveraging word-of-mouth marketing. When people feel as if they’re a part of the brand, they will want to talk about it with their friends.

Tags: brand loyalty, User generated content, word of mouth marketing

5 useful customer insight tools

Oct 20, 2017 / by CWM

Many new business owners make the mistake of delivering a product or service that they think people will want, but that the market doesn’t actually care about.

Tags: customer research, inspectlet, surveymonkey

5 action steps for when your new post gets no engagement

Oct 13, 2017 / by CWM

If you invest in your content marketing over time, you will notice that you slowly build engagement with each post. However, there are times when you publish a new article and all you can hear is the crickets.

Tags: content marketing, engagement, social sharing

How to humanise your social media accounts

Oct 6, 2017 / by CWM

When scrolling through your Twitter timeline, you wouldn’t be the first person to question the nature of humanity. It often seems like posts are published by robots, rather than real human beings.

Tags: customer enquiries, Facebook, interaction, LinkedIn, Twitter

5 powerful growth hacking tactics

Oct 2, 2017 / by CWM

For startups that are striving to achieve rapid growth with limited resources, growth hacking is the name of the game.

Tags: business expansion, growth hacking

Elements of a fantastic thank you page

Sep 22, 2017 / by CWM

In terms of site design, certain pages get more attention than others. For instance, most business owners spend a lot of time on their “About Us” page, carefully crafting a compelling business story that new customers will relate to. Likewise, product pages and landing pages receive a lot of attention since they lead to sales…

Tags: social proof, thank you page, website design