SEO Blog | The Cambridge Web Marketing Co

How to manage virtual meetings

Jun 30, 2017 / by CWM

In a 2017 survey of American workers, 51% said they would change jobs for one offering flexitime. In a separate study, 82% of employees reported lower stress when working remotely.

Tags: video calls, video conferencing, virtual meetings

5 powerful free SEO tools

Jun 23, 2017 / by CWM

If you’re embarking on an SEO campaign, it’s useful to have as many tools in your arsenal as humanly possible. While some tools come with a hefty price tag, others can be downloaded or accessed on the internet free of charge.

Tags: Free tools, SEO campaign

The easiest way to get started with video marketing

Jun 16, 2017 / by CWM

More than 500 million hours of videos are watched on YouTube every single day. We’re living in an era where visual content is crucial for engagement, and the most powerful form of visual content is undoubtedly video. If you’ve been thinking about integrating more video content into your campaigns, but are unsure where to start…

Tags: video marketing

4 automated e-mails for your sales funnel

Jun 2, 2017 / by CWM

Timing is one of the most crucial elements of email marketing. You don’t want to blast someone with hardcore sales messages as soon as they’ve signed up to your mailing list.

Tags: automated e-mails, sales funnel

7 simple video marketing ideas

May 26, 2017 / by CWM

In case you weren’t aware, video is kind of a big deal at the moment. On Facebook, 500 million people are watching videos every single day.

Tags: video marketing

How to increase product page conversions

May 19, 2017 / by CWM

Product page optimisation is one of the most mystifying processes of running an ecommerce business. Once you’ve managed to drive traffic to your site, the next task is ensuring a decent chunk of that traffic turns into paying customers.

Tags: conversion rate, product page optimisation, social proof

5 diabolical split testing mistakes

May 12, 2017 / by CWM

Marketing decisions are often based on assumptions, but if you don’t put these assumptions to the test, you’re definitely leaving money on the table. After all, it doesn’t matter what you think will be the best decision – it’s your customers who matter. They’re the ones keeping your business afloat.

Tags: AdWords, content optimisation, split testing

How to market your physical products using instagram

Apr 28, 2017 / by CWM

In case you hadn’t noticed, Instagram is pretty popular at the moment! The platform has over 600 million monthly active users and is a potential goldmine if you’re promoting physical products.

Tags: influencers, instagram, paid advertising

Tips for performing a successful content audit

Apr 14, 2017 / by CWM

The thought of performing a content audit can be very daunting. Creating a database with key information about all the content you’ve produced over a long time period sounds like a tedious process!

Tags: content audit, content strategy, data tracking

How to boost your product page conversions

Apr 7, 2017 / by CWM

In e-commerce, marketers send traffic to their product pages using a variety of methods, including guest posting, influencer marketing and paid advertising.

Tags: conversion rates, ecommerce, on page optimisation