SEO Blog | The Cambridge Web Marketing Co

Data Analytics for Smarter SEO: Understanding User Behaviour and Search Patterns

Feb 9, 2024 / by CWM

Data drives decisions, now more than ever before. Indeed, many have insisted we’re currently living through the “data age” and with AI now officially a part of the equation, data analytics has never been more vital when it comes to refining and perfecting your SEO strategies. It’s a cornerstone of modern SEO, offering unparalleled insights…

Tags: AI, data analytics

The Intersection of SEO and UX: A Symbiotic Relationship

Feb 2, 2024 / by CWM

In SEO, the user is everything and how those users experience your digital offerings is something you have a lot more control over than you might think. This is where UX design comes in and, while SEO and UX might have evolved from different disciplines, they have developed something of an (arguably necessary) collaborative synergy…

Tags: UX design

Using Data Analytics for Smarter SEO

Jan 24, 2024 / by CWM

In the ever-dynamic world of digital marketing, SEO remains a cornerstone strategy for driving organic traffic and we can’t see that changing anytime soon, even with the advent of AI and machine learning. Indeed, the way we can now use such technologies to analyse data could take SEO to the next level in the next…

Tags: data analytics

The Growing Influence of Virtual Reality in Marketing

Jan 19, 2024 / by CWM

It might not have taken off in the mainstream in the same way we all envisioned back in the halcyon days of 2019, but virtual reality has certainly found a niche for itself and continues to expand its influence as the technology becomes more powerful and (perhaps more crucially) affordable.

Tags: virtual reality, VR

Social Media Algorithms: How to Stay Visible in 2024

Jan 12, 2024 / by CWM

By its very nature, the landscape of social media is always evolving, with platforms constantly updating their algorithms to shape the way content is displayed and interacted with by users as trends come and go and users grow up and out of one platform and into another.

Tags: algorithms, Facebook, instagram, TikTok, Twitter

Navigating the Paywall Puzzle: The Benefits and Challenges

Jan 5, 2024 / by CWM

When somebody hits a wall, they generally try to find a way either around or through it. Paywalls, however, are not something you can just plough through with brute strength or sneak around and over; they require users to part with their hard-earned cash and, for many, that can represent something of a red flag.

Tags: content, paywall

Predicting 10 digital marketing trends for 2024

Dec 29, 2023 / by CWM

The time has finally come for us to gaze into our crystal balls and pontificate over what the next 12 months could bring. Yes, 2023 has been a year of monumental change, largely led by the first point on this list, but it has also been one of great progress.

Tags: 2024, digital marketing trends

7 Ways to Improve WordPress Without Spending Any Money

Dec 22, 2023 / by CWM

Whether you are a blogger, small business owner or just a hobbyist who wants to create a website without all the hassle which goes into learning coding, WordPress is definitely one of the most practical solutions.

Tags: wordpress

How to generate top-shelf content on a budget

Dec 21, 2023 / by CWM

When it comes to content creation, as with most things in life, money certainly helps but it is far from the be-all-and-end-all answer to every problem. You can throw all the money in the world behind a bad idea, and it will still sink. It is more than possible to create top-shelf content on a…

Tags: content strategy, planning

How to Incorporate AI into Your SEO Workflow Organically

Dec 15, 2023 / by CWM

Search Engine Optimization (SEO) still plays a pivotal role in helping businesses improve their online visibility and remain competitive in the digital sphere. But as technology evolves, so does the way in which marketers utilise SEO tactics.

Tags: AI, workflow