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What Can We Learn from the Google API Leak?

Sep 6, 2024 / by
What Can We Learn from the Google API Leak?

The leak of Google API documentation earlier this summer has provided the SEO and digital marketing community with a rare glimpse into the inner workings of Google’s ranking algorithms, and we’d surely be mad not to take advantage of that, right?

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The Importance of Breadcrumbs in SEO

Aug 30, 2024 / by
The Importance of Breadcrumbs in SEO

In the complex world of search engine optimisation (SEO), the small details often make a big difference. One such detail, frequently overlooked, is the use of something innately small – breadcrumbs.

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Why Reddit Could Be Your Digital Marketing Secret Weapon

Aug 23, 2024 / by
Why Reddit Could Be Your Digital Marketing Secret Weapon

When considering platforms for digital marketing, Reddit might not be the first one that comes to mind as it’s a platform often associated with fringe conspiracy theories and asinine humour. However, with its vast and engaged user base, Reddit offers unique opportunities for brands to connect with potential customers in meaningful ways.

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How to Identify and Get Rid of Toxic Links

Aug 16, 2024 / by
How to Identify and Get Rid of Toxic Links

It should go without saying that you’re better off without anything toxic in your life and the same is true of the links potentially clogging up your website. Bad links will not only frustrate users but can have a major detrimental impact on your SEO, with SERPs typically skipping over any sites with links they…

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Digital Marketing to Gen Z – A Complete Guide

Aug 9, 2024 / by
Digital Marketing to Gen Z – A Complete Guide

Gen Z, also known as “Zoomers”, are the first generation to grow up with the internet, social media, and smartphones, making them a unique and challenging demographic for marketers. With their spending power rapidly increasing, understanding how to effectively market to Gen Z is crucial for brands looking to stay relevant.

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Why Infinite Scroll is Bad News for SEO

Aug 2, 2024 / by
Why Infinite Scroll is Bad News for SEO

We’ve all become accustomed, in the social media age, to the concept of the infinite scroll. It’s why so many of us are addicted to our phones, after all. However, while websites and platforms that allow users to continuously load content (infinitely) is great for the users and helps keep them perpetually engaged, there are…

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The Subscription Economy: Opportunities for Digital Marketers

Jul 26, 2024 / by
The Subscription Economy: Opportunities for Digital Marketers

Subscriptions are hardly a modern invention. For decades, people have held weekly or monthly subscriptions for newspapers and magazines and many scholars have traced the business model all the way back to the 17th century. It’s only recently, however, that the model has started to make sense for a digital audience.

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7 Things We Learned from Google Marketing Live 2024

Jul 12, 2024 / by
7 Things We Learned from Google Marketing Live 2024

While it’s an annual conference that might not gain as much media traction as it deserves, Google Marketing Live is often the event where the tech giant chooses to announce some of its more ambitious plans. This is particularly true when it comes to ways that marketers can interact with consumers and enhance their marketing…

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Hold the Front Page – Maximising Your Brand’s Impact on Reddit

Jul 7, 2024 / by
Hold the Front Page – Maximising Your Brand’s Impact on Reddit

Reddit, often dubbed “the front page of the internet,” is a platform positively teeming with passionate communities and rich discussions. With over 430 million active users across thousands of Subreddits, it’s become the go-to destination for everyone from conspiracy theorists to fan fiction aficionados to share their stories and their opinion.

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