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July 2019 – SEO and marketing news

Jul 19, 2019 / by
July 2019 – SEO and marketing news

With Europe in the midst of a powerful heatwave, the SEO world is heating up too. Aside from the usual updates from Google, this month we also put a spotlight on the 5 top SEO mistakes made by marketing agencies, check in on LinkedIn’s new algorithm and Microsoft’s advertising platform. While Google might be the…

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Is keyword research a waste of time?

Jul 12, 2019 / by
Is keyword research a waste of time?

The internet is currently used by around half of the global population and reaching those billions of people means cutting through the noise. The best way to do this is to keep in touch with your audience.

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5 Top blogging tips for beginners

Jul 5, 2019 / by
5 Top blogging tips for beginners

Blogging isn’t just a consistently powerful and flexible online marketing tool – it’s an art form. In the last decade, it’s evolved from its origins as a way for ‘edgy’ teenagers to vent their spleens in public into an industry that’s worth billions. Indeed, there are millions of professional bloggers currently using their skills to…

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Top 10 SEO tips for URL optimisation

Jun 28, 2019 / by
Top 10 SEO tips for URL optimisation

A URL might be little more than a marker or a fingerprint to most internet users, but to SEO marketers, the URL is so much more than that – it’s a beacon for search engines, and the strength of that beacon will ultimately determine how many users get drawn to it and how well a…

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Is AI killing copywriting?

Jun 7, 2019 / by
Is AI killing copywriting?

Whilst the ‘rise of the machines’ heralded by every science fiction film from The Terminator to The Matrix might still be a few years away, many industries are already starting to feel the impact of creative artificial intelligence.

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Is guest blogging still a viable marketing strategy?

May 31, 2019 / by
Is guest blogging still a viable marketing strategy?

In the ever-changing world of SEO, there have been whispers of the “death of guest blogging” circulating for years now. And yet, hundreds of guest posts are still being written every single day with the express intention of improving search rankings.

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