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Has SEO become too complicated?

Feb 7, 2020 / by
Has SEO become too complicated?

As marketers, we’re constantly being told that “SEO is changing” – but is it really? Yes, Google’s algorithm is always shifting the goalposts and yes, it’s now commonplace for many SEOs to spend as much time running tests and experiments as actual content creating. But are we overcomplicating it?

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How to optimise your mobile SEO

Feb 4, 2020 / by
How to optimise your mobile SEO

Mobile isn’t just on the rise, it’s become the new norm. Over half of all web traffic in 2018 was generated through mobile phones and that was two years ago. Just imagine what that figure looks like now. We’re reaching critical mass when it comes to online smartphone usage and marketers who haven’t already acted…

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January 2020 – SEO and marketing news

Jan 24, 2020 / by
January 2020 – SEO and marketing news

We’ve finally made it to the roaring twenties and there is nary a jazz band in sight. Yes, a fresh decade is upon us but in the world of SEO, very little has changed. At least immediately. This month, we cast an eye towards the trends that are going to shape the next 12 months…

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Image SEO – 7 things you need to know about optimising your images

Jan 17, 2020 / by
Image SEO – 7 things you need to know about optimising your images

We are visual people by nature so is it any wonder that image optimisation has become such a valuable practice amongst SEO marketers in recent years? We’re not just talking about making sure your image is showing off your product or service in the best light, the right resolution, and the most flattering angle either.

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Six ingenious ways to drive organic blog traffic

Dec 27, 2019 / by
Six ingenious ways to drive organic blog traffic

The SEO game is, ultimately, all about traffic. The very reason for the existence of search engine optimisation is to drive more eyes and more clicks to your content. But as time has moved on and Google has gotten wise to the shady tactics of yore, it’s become a more difficult game to play.

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December 2019 – SEO and marketing news

Dec 20, 2019 / by
December 2019 – SEO and marketing news

The laborious year that is and was 2019 is finally drawing to a close and we all got a general election as an early Christmas present this year! While it might seem like coal in the stocking, it has at least meant that attention has been drawn away from what has been a rather quiet…

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Making a list and checking it twice – Your Christmas 2019 SEO checklist

Dec 13, 2019 / by
Making a list and checking it twice – Your Christmas 2019 SEO checklist

To say seasonal SEO is a ‘hot topic’ would be perhaps giving it too much credence, but it’s certainly a topic that’s highly debated amongst marketing professionals. Some argue that seasons are fleeting and that the time and effort it takes for optimisation is simply not worth it, because, by the time everything is working…

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How and why to create high-quality and high-value content in 2019

Dec 6, 2019 / by
How and why to create high-quality and high-value content in 2019

Content is a word that many of us use every day in one form or another and yet, in essence, it means very little. The very word conjures up visions of the kind of useless filler copy that makes up the average well-intentioned blog but content doesn’t need to mean “soulless”  and “derivative.” If anything,…

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November 2019 – SEO and marketing news

Nov 22, 2019 / by
November 2019 – SEO and marketing news

The long cold nights have officially settled in and as a result, we are more dependent on the internet than ever. We need it to keep us entertained with Netflix binges when it’s too cold to leave the house and to keep us informed of the frequent transport delays when there’s water on the rails…

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