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An in-depth look at Google’s BERT update

Feb 5, 2021 / by

For the last 12 months, SEO has been subtly changed from the ground-up by Google’s BERT algorithm update; an update so profound that it is thought to have heavily impacted at least 10% of all searches. But what is BERT exactly? And how does it affect you?

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Building brand authority with your content marketing strategy

Jan 29, 2021 / by

Authority is a loaded word with many connotations. In the case of tactical SEO marketing, however, it simply relates to how respected your name is within your field. When we think about tech companies, for example, brands such as Apple and Google have the most obvious brand authority.

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Maximise your internal links with these top tips

Jan 15, 2021 / by

A wiser man than me once said that you should always get your own house in order first and foremost. The same is also true when it comes to link building because, while it’s a practice that’s often frowned upon, internal linking remains one of the cornerstones of every tactical SEO campaign.

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Looking back at 20 years of Google Ads

Jan 8, 2021 / by

This October, Google Ads turned 20. That might be a sobering thought for those of us who have been in this game for a while, but it only serves to underline what a formidable force the platform has become – particularly in recent years, since shedding the AdWords branding.

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December 2020 – SEO and Marketing News

Dec 18, 2020 / by

2020 is nearly over (finally) but the festive season is traditionally quite a busy one for the world of digital marketing and this year should be no different.

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The importance of building a good FAQ page

Dec 4, 2020 / by

When it comes to ironing out your SEO strategy, it’s common to start with the home page and work outwards but one of the pages that often gets overlooked in this approach is the humble old FAQ page. But the FAQ page is one of the pages that search engines love and with just a…

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Diversity and inclusion in SEO

Nov 27, 2020 / by

If you work in SEO and have ever felt discouraged from applying for a job or sharing your thoughts in the office, it might be a feeling that has some rather deep roots. Many of those roots are buried firmly in a lack of representation, which is why it’s never been more important that we…

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November 2020 – SEO and Marketing News

Nov 20, 2020 / by

So we’re back in lockdown. Again. Rather than waste time complaining about it (though it really is rather unfortunate, right?) let’s instead look ahead with relative optimism. After all, Christmas is only a month away now and with the year we’ve had, it just has to be a good one. And at least we’ve (fingers…