SEO Blog | The Cambridge Web Marketing Co

What Is Parasite SEO and Should You Be Worried About It?

Jan 24, 2025 / by CWM

In the world of SEO, no tactic stays secret for long. Even less-than-savoury techniques gain notoriety as digital marketers scramble to climb to the top of search results. One such dubious method is parasite SEO, a strategy where a marketer (or, more often, a black-hat SEO practitioner) exploits the authority of an established, reputable domain…

Tags: parasite seo

The Next Twitter?: A BlueSky Marketing Guide

Jan 17, 2025 / by CWM

When Elon Musk bought Twitter and immediately fired most of its workforce, there was probably not as much outrage felt from the social media landscape as you’d expect. Fast forward two years, however, and the richest man on earth has effectively bought himself its most consequential democracy. For millions of devout Twitter (now known as…

Tags: BlueSky

How Much Smarter is the ‘New’ ChatGPT?

Jan 10, 2025 / by CWM

The evolution of AI-driven content and analytical tools has taken another significant leap forward with the introduction of OpenAI’s O1 update. No longer are we simply dealing with better text generators; we’re witnessing the emergence of a new, more capable partner that understands context, reasoning, and creative nuance at an unprecedented level. For marketers, this…

Tags: AI, ChatGPT

Google CEO says search will “change profoundly” in 2025: What does he mean?

Jan 3, 2025 / by CWM

In a recent statement, Google CEO Sundar Pichai shared a bold vision for the company’s flagship product, predicting that the search engine, and by extension the very future of search itself, will undergo a “profound” transformation in 2025.

Tags: google search

301 vs 302 Redirects: Which One is Best for SEO and Why?

Dec 27, 2024 / by CWM

Redirects are an essential tool in web development and SEO, allowing you to automatically send users and search engines from one URL to another. However, not all redirects are created equal, and choosing the wrong one can negatively affect your SEO efforts.

Tags: 301, 302, redirects

How to Keep Your Marketing Campaign Ticking Away Over the Christmas Break

Dec 20, 2024 / by CWM

The festive season is a time to unwind, celebrate, and recharge for the year ahead. But as a marketer, it can sometimes feel like an unforced break you could do without, particularly if you have several campaigns running. The good news? By following our handy guide, you can keep your campaigns active and effective while…

Tags: AI, automation, christmas

What a Second Trump Term Means for the World of Marketing in 2025 and Beyond

Dec 13, 2024 / by CWM

As Donald Trump prepares to embark on a second term as President of the United States, the marketing industry faces a complex set of challenges and opportunities. Known for his polarising personal brand and policies, whether we like it or not, Trump’s approach to governance and communication could reshape how brands interact with consumers, navigate…

Tags: digital advertising, regulatory changes, social media

Why Nostalgia is a go-to Strategy for Targeting Millennials

Dec 6, 2024 / by CWM

It will come as little surprise to anyone that’s turned on a TV or looked at their smartphone in the last few years, that marketers are increasingly turning to nostalgia as a powerful tool to connect with millennial audiences.

Tags: marketing strategies, millennials, nostalgia

How to Use TikTok’s New Search Ads to Boost Your Golden Quarter Strategy

Nov 29, 2024 / by CWM

As we steamroll ahead into the golden quarter – the final three months of the year when holiday shopping is at its peak – brands of all shapes and sizes are scrambling to find innovative ways to capture attention and drive conversions.

Tags: search ads, TikTok

What is Google Lighthouse and should you be using it?

Nov 29, 2024 / by CWM

When it comes to site building, performance is everything. A website’s speed, user experience, and overall optimisation can determine whether a visitor becomes a loyal customer or bounces off to a competitor. Measuring the quality of your web pages used to be a pretty laborious process involving dozens of hours of manual work.

Tags: google lighthouse, website optimisation