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How You Can (and Should) Be Using YouTube Shorts

Nov 1, 2024 / by
How You Can (and Should) Be Using YouTube Shorts

Staying ahead of the curve often means adopting the newest trends before they filter into the mainstream and that’s why you should be jumping on the YouTube Shorts bandwagon sooner rather than later. YouTube Shorts is a feature that allows creators to post 60-second videos and has emerged as a key player in an increasingly…

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9 Ways to Explain the Value of SEO to the C-Suite

Oct 25, 2024 / by
9 Ways to Explain the Value of SEO to the C-Suite

SEO can be a tricky concept to sell to the C-suite, particularly those who might have reached those lofty heights through nepotism and might not have needed to learn the foundations of how digital marketing works in the 21st century. Often, it’s perceived as too technical, time-consuming, or difficult to measure in terms of immediate…

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Why Brands Might Need to Start Weaning Themselves Off Performance Marketing

Oct 18, 2024 / by
Why Brands Might Need to Start Weaning Themselves Off Performance Marketing

Performance marketing has been the go-to strategy for many brands for years now. It’s data-driven, measurable, and often delivers quick, tangible results—whether through clicks, conversions, or ROI. But as the digital marketing landscape shifts, some are suggesting that it’s time for brands to start weaning themselves off an over-reliance on performance marketing.

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How and Why You Should Be Using Social Listening

Oct 11, 2024 / by
How and Why You Should Be Using Social Listening

In today’s increasingly digital world, the conversation about your brand is happening 24/7 whether you’re a part of it or not. Social media platforms, review sites, and online forums are buzzing with insights about your customers’ thoughts, opinions, and experiences. But how can brands tap into this vast, often chaotic, well of information? Enter social…

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10 Ways to Prevent Your Marketing Emails from Going Directly to SPAM

Oct 4, 2024 / by
10 Ways to Prevent Your Marketing Emails from Going Directly to SPAM

There’s nothing more frustrating for a digital marketer than taking time to craft the perfect email, only to find out it’s landed in your recipient’s SPAM folder. All that effort, lost into the online abyss! The good news, however, is that with a few simple adjustments, you can dramatically reduce the chances of your emails…

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Is Word of Mouth Advertising Still Important in 2024?

Sep 27, 2024 / by
Is Word of Mouth Advertising Still Important in 2024?

Particularly in recent years, you’d be forgiven for thinking the world of marketing was run solely by algorithms and there’s certainly wisdom behind that logic. However, with so many advancements being made constantly and new platforms emerging almost daily, it’s easy to overlook traditional marketing methods that have stood the test of time.

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What Can We Learn from the Google API Leak?

Sep 6, 2024 / by
What Can We Learn from the Google API Leak?

The leak of Google API documentation earlier this summer has provided the SEO and digital marketing community with a rare glimpse into the inner workings of Google’s ranking algorithms, and we’d surely be mad not to take advantage of that, right?

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