SEO Blog | The Cambridge Web Marketing Co

Understanding and taking advantage of Instagram’s algorithms

Aug 27, 2021 / by CWM

Algorithms are the wizards behind the curtain that control who sees our content and how they see it. They are also something that very few SEO marketers truly understand. Sure, they might grasp the basics of why they work but the “how” is often mired in mystery. In an effort to seemingly show how transparent…

10 of the best WordPress SEO plugins

Aug 20, 2021 / by CWM

WordPress continues to be one of the web’s best and most flexible resources when it comes to content creation. It’s quick, simple and deceptively powerful, so much so that it powers approximately 64 million websites across the world.

Top tips for SEO n00bs

Aug 13, 2021 / by CWM

When it comes to SEO, we were all beginners at one time or another so there’s no need to feel even an ounce of shame. The SEO landscape has changed so substantially in the last decade that beginners are barely at a disadvantage anymore. The old days of keyword stuffing and unreliable blogs are long…

Link building myths and misconceptions

Aug 6, 2021 / by CWM

Link building remains a cornerstone of digital marketing and that’s not going to change anytime soon. However, as vital as it might be and as many of us assume we know the practice inside and out, there are still many potentially damaging myths that continue to be propagated; myths that could lead businesses into pursuing…

July 2021 – SEO and Marketing News

Jul 30, 2021 / by CWM

OK, we didn’t win the Euros. But at least the sun is shining and the restrictions that have been plaguing our lives for 18 months now have been largely cast aside. Of course, the constantly evolving world of digital marketing has hardly lain dormant in the wake of the pandemic, but this month it would…

The worst online marketing disasters of the last ten years

Jul 23, 2021 / by CWM

Digital marketing is never easy. You’re always walking that fine line between showing off a little of your brand humour or crossing the line into bad taste. You’re also expected to be on top of every new trend and fold those trends into your own work effortlessly and organically without breaking a sweat. It is,…

Is it finally time to get into video advertising?

Jul 16, 2021 / by CWM

While breaking into an entirely new field of advertising can be costly and intimidating, there often comes a jumping-off point where it becomes prohibitively less of a risk and more of a solid investment. Video advertising might just be at that point.

5 top questions to ask when hiring a content marketing agency

Jul 2, 2021 / by CWM

Every business with even a semblance of an online component needs a good content marketing agency. There is always the argument that it’s something that can be handled in-house by a team of interns but the results are rarely going to be desirable.

June 2021 – SEO and Marketing News

Jun 25, 2021 / by CWM

While the great “freedom day” of 2021 might have been pushed back to July, there’s still plenty to be optimistic about in June. The sun appears to be sporadically gracing us with its presence, England are doing (fingers crossed) OK in the Euros and according to LinkedIn, it’s never been a better time to be…

What makes a high-quality link?

Jun 18, 2021 / by CWM

You can try to complicate all you want but when it comes down to it, SEO always has been and always will be about link building. Yes, content has never been kinglier and there is a greater emphasis now on relevance and/or authority (though which is of greater importance remains up for debate) but backlinks…