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What is ‘Evergreen’ content really?

Jun 11, 2021 / by
What is ‘Evergreen’ content really?

The world of SEO and digital marketing is packed full of jargon and buzzwords. No such word has perhaps been as used or misunderstood, however, as “Evergreen.” If you’ve spent even a tertiary amount of time in digital marketing, you’ve probably heard the term being bandied around several times in a number of different contexts….

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SEO auditing – The step-by-step process

May 28, 2021 / by
SEO auditing – The step-by-step process

SEO auditing is not exactly an enjoyable or glamorous job. But it is something that all marketers and brands need to undertake regularly if they are to ensure they’re not only following best practices, but also haven’t made any little mistakes that could add up to a major lapse in ranking.

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May 2021 – SEO and Marketing News

May 21, 2021 / by
May 2021 – SEO and Marketing News

Summer is a month away and while many sectors have faced new challenges in the last 12 months, certain aspects of the past year have actually accelerated some digital business models.

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How to make SEO seem exciting

Apr 30, 2021 / by
How to make SEO seem exciting

SEO is a lot of things. It’s a cost-effective way of increasing brand visibility, an endlessly evolving digital marketing practice and a cornerstone of millions of business strategies across the world. One thing it is rarely called, however, is exciting.

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Dealing with duplicate content

Apr 16, 2021 / by
Dealing with duplicate content

There are only so many words and letters and only so many possible combinations of those words and letters. With the literal billions of web pages now populating the Internet, it is only natural that duplicate content would occur after a time.

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March 2021 – SEO and Marketing News

Mar 26, 2021 / by
March 2021 – SEO and Marketing News

To say there’s a lot to get through this month would be an understatement. This month’s SEO and marketing news is going to be more of a bitesize affair (there’s just so much to fit in), so, let’s crack on shall we?