SEO Blog | The Cambridge Web Marketing Co

June 2022 – SEO and Marketing News

Jun 17, 2022 / by CWM

Ahrefs reveals new search engine – Yep Ahrefs, the SEO toolset provider, has been busy over the last three years investing $60 million of its own money into launching a new search engine simply called Yep.

How to use SEO to drive newsletter subscriptions

Jun 10, 2022 / by CWM

Your newsletter is still one of your most powerful tools when it comes to getting targeted information directly to your customers. These are the repeat customers and the ones that have made an effort to show an interest in your brand so you know at least a significant fraction of them are actively listening to…

Army of one – Working as a solo SEO at a small business

Jun 2, 2022 / by CWM

The pandemic completely blew the doors off the job market with millions using the opportunity to change their lives around and either join or start small businesses. But with so many new businesses out there, competition has never been more of an issue and marketing has never been more important. Online marketing, in particular.

May 2022 – SEO and Marketing News

May 13, 2022 / by CWM

While we continue to witness atrocities happening in Ukraine and we face a grave cost of living crisis at home, the SEO and marketing sector keeps chuffing along with Google, as ever, the cause of much of the relevant news. So, what has happened so far this May and how much longer can we go…

5 Creative digital marketing ideas for local businesses

May 6, 2022 / by CWM

Local businesses have never relied more heavily on their online marketing and that could be seen more as a blessing than a curse.

Turning data insights into SEO strategies

Apr 29, 2022 / by CWM

SEO is all about data and data is the currency of the 21st century. But data alone is worth nothing, it’s all about what you do with it. This is particularly true in marketing, where data can completely transform your SEO strategies. But are you extracting enough value from your data? And what could you…

How to be a paid search marketer in 2022

Apr 22, 2022 / by CWM

Paid search is always evolving and it can be difficult to find your bearings as a result. Simply put, the rules that applied for one year probably won’t apply for the next. It’s also a more competitive environment than ever before, with digital ad use growing by at least 25% every year.

Website migration – How to do it the SEO way

Apr 15, 2022 / by CWM

They say that moving house is one of the most stressful things you can do. Moving websites, on the other hand, shouldn’t be half as complicated. Right?

Measuring the impact of content based on intent

Apr 8, 2022 / by CWM

Intent-based analytics is something of a holy grail for many marketers. Traditionally, marketers have always been focused on bottom-line metrics like sales or conversions but those metrics are limited in one vital way – they don’t take into account the people who might be convinced to buy or convert later but are not quite ready…

Is PPC dead? – No and here’s why

Apr 3, 2022 / by CWM

Pay per click advertising was once the darling of the online marketing world. In recent years, however, it’s started to reveal its limitations somewhat. However, if you can overcome those limitations and work within some rather strict parameters, it’s still a marketing solution that can offer a pretty solid ROI.