SEO Blog | The Cambridge Web Marketing Co

5 top tips to boost the crawlability and indexability of your site

Nov 4, 2022 / by CWM

All the optimisation and incredible content in the world aren’t going to help you if search engines simply can’t find your website and, as we all know, it’s the web crawlers you need to appease if you want any chance of being seen right now.

Tags: google, internal links, sitemap

How to write more readable blog posts

Oct 28, 2022 / by CWM

In the early days of online marketing, blogs were not written to be read. Well, blogs written for SEO purposes were not meant to be read at least. Blog posts were often seen as little more than blank slates upon which to throw as many keywords as possible at and hope for the best. And…

Tags: writing tips

Prepare your holiday season SEO for Black Friday and Cyber Monday

Oct 21, 2022 / by CWM

Black Friday was once seen as a bit of a fluke – a date on the retail calendar for people to mock and avoid at all costs. But once the trend moved online, retailers of all sizes started to take it incredibly seriously. For droves of people, Black Friday and the so-called Cyber Monday that…

Tags: black friday, cyber monday

How to identify and rejuvenate outdated content

Oct 14, 2022 / by CWM

As we begin to approach the end of the year with (yet another) new Prime Minister, we’re reminded of just how quickly things change, particularly in an age of 24-hour news. In such an environment, it’s only natural that content will lose its freshness a little sooner than it might have years ago. For those…

Tags: editing, SERP

5 ways to check if your Google Analytics is working

Oct 7, 2022 / by CWM

For most marketers, Google Analytics is the single most valuable software they’ll ever use. Indeed, you would generally struggle to find anyone in the profession that doesn’t use it and with good reason. Given that most SEO work is all about appeasing Google, it makes sense that the brand’s very own analytical software would be…

Tags: google analytics

The 3 new social media platforms that should be on your radar

Sep 30, 2022 / by CWM

Social media is always evolving. Indeed, a few years ago nobody had really heard of TikTok and today it’s arguably the app that is defining a generation (for better or worse). However, it’s easy for marketers to get comfortable using tried and tested platforms like Facebook and LinkedIn because they know how they work, and…

Tags: BeReal, Caffeine, Clubhouse

Will SEO eventually be taken over by AI?

Sep 23, 2022 / by CWM

For many copywriters, the threat of AI appears to be hanging over our heads like the proverbial sword of Damocles. For artists, the first strike has already landed with a string of AI art generators now flooding Google and social media offering up surprisingly convincing results. Thankfully, however, I have yet to read a paragraph…

How to write the perfect social media post

Sep 16, 2022 / by CWM

The title of this article could be accused of being rather misleading as there really is no definitive perfect social media post. That’s because there are so many factors to consider; from the platform and your brand to its audience and what you’re hoping to achieve with your marketing. For many, social media posts are…

Tags: Facebook, LinkedIn, Twitter

The latest local search developments

Sep 9, 2022 / by CWM

Local search has come a very long way in the last few years. Whereas local businesses once thought SEO was unattainable or a waste of time, it’s now powerful enough that 97% of people use Google to search for local businesses and 62% of users will completely disregard a local business if they can’t find…

Why blogging is still important for SEO

Sep 2, 2022 / by CWM

With the dramatic surge in popularity of image and video content over the last five years, it could reasonably be assumed that the era of the blog is coming to an end. But have reports on the death of the blog been greatly exaggerated? We have to say yes. Blogging is still alive and kicking….