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Why the biggest brands often make the worst content

Jun 21, 2024 / by
Why the biggest brands often make the worst content

You’d think that the world’s most popular brands, with all the resources at their disposal, would be behind some of the best content out there. However, there is often a tendency for larger entities to coast on their own success and even those that try to keep quality control in check, even the largest brands…

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Should You Be Blocking AI Bots?

Jun 11, 2024 / by
Should You Be Blocking AI Bots?

AI is officially mainstream. In fact, it’s slowly reshaping the world in its own image, at least if the scaremongers were to be believed. It’s not hyperbole, however, to suggest that large language models like OpenAI’s GPT and Google’s Bard have ushered in a significant debate in digital marketing. In such a climate, should businesses…

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The TikTok Ban: Implications for Digital Marketers

May 31, 2024 / by
The TikTok Ban: Implications for Digital Marketers

To say TikTok has legitimately altered the landscape of pop culture in the last few years wouldn’t be as hyperbolic as you might assume. While the essence of the platform is really little more than a recycled concept (remember Vine, anyone?), the Chinese social media brand saw the way the tides were turning (short form,…

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