0

Link building myths and misconceptions

Aug 6, 2021 / by
Link building myths and misconceptions

Link building remains a cornerstone of digital marketing and that’s not going to change anytime soon. However, as vital as it might be and as many of us assume we know the practice inside and out, there are still many potentially damaging myths that continue to be propagated; myths that could lead businesses into pursuing…

0

July 2021 – SEO and Marketing News

Jul 30, 2021 / by
July 2021 – SEO and Marketing News

OK, we didn’t win the Euros. But at least the sun is shining and the restrictions that have been plaguing our lives for 18 months now have been largely cast aside. Of course, the constantly evolving world of digital marketing has hardly lain dormant in the wake of the pandemic, but this month it would…

0

The worst online marketing disasters of the last ten years

Jul 23, 2021 / by
The worst online marketing disasters of the last ten years

Digital marketing is never easy. You’re always walking that fine line between showing off a little of your brand humour or crossing the line into bad taste. You’re also expected to be on top of every new trend and fold those trends into your own work effortlessly and organically without breaking a sweat. It is,…

0

Is it finally time to get into video advertising?

Jul 16, 2021 / by
Is it finally time to get into video advertising?

While breaking into an entirely new field of advertising can be costly and intimidating, there often comes a jumping-off point where it becomes prohibitively less of a risk and more of a solid investment. Video advertising might just be at that point.

0

5 top questions to ask when hiring a content marketing agency

Jul 2, 2021 / by
5 top questions to ask when hiring a content marketing agency

Every business with even a semblance of an online component needs a good content marketing agency. There is always the argument that it’s something that can be handled in-house by a team of interns but the results are rarely going to be desirable.

0

June 2021 – SEO and Marketing News

Jun 25, 2021 / by
June 2021 – SEO and Marketing News

While the great “freedom day” of 2021 might have been pushed back to July, there’s still plenty to be optimistic about in June. The sun appears to be sporadically gracing us with its presence, England are doing (fingers crossed) OK in the Euros and according to LinkedIn, it’s never been a better time to be…

0

What makes a high-quality link?

Jun 18, 2021 / by
What makes a high-quality link?

You can try to complicate all you want but when it comes down to it, SEO always has been and always will be about link building. Yes, content has never been kinglier and there is a greater emphasis now on relevance and/or authority (though which is of greater importance remains up for debate) but backlinks…

0

What is ‘Evergreen’ content really?

Jun 11, 2021 / by
What is ‘Evergreen’ content really?

The world of SEO and digital marketing is packed full of jargon and buzzwords. No such word has perhaps been as used or misunderstood, however, as “Evergreen.” If you’ve spent even a tertiary amount of time in digital marketing, you’ve probably heard the term being bandied around several times in a number of different contexts….

0

SEO auditing – The step-by-step process

May 28, 2021 / by
SEO auditing – The step-by-step process

SEO auditing is not exactly an enjoyable or glamorous job. But it is something that all marketers and brands need to undertake regularly if they are to ensure they’re not only following best practices, but also haven’t made any little mistakes that could add up to a major lapse in ranking.

0

May 2021 – SEO and Marketing News

May 21, 2021 / by
May 2021 – SEO and Marketing News

Summer is a month away and while many sectors have faced new challenges in the last 12 months, certain aspects of the past year have actually accelerated some digital business models.