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The Rise of Podcasting in Digital Marketing

Apr 19, 2024 / by
The Rise of Podcasting in Digital Marketing

While they might not hold the same kind of grip on the zeitgeist they once did, podcasts are still one of the more attractive propositions for digital marketers when it comes to using the entertainment sector to reach consumers. Whether using them as a platform to promote your brand directly or through advertising on existing…

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The Power of Influencer Marketing in 2024

Mar 22, 2024 / by
The Power of Influencer Marketing in 2024

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore. While it might once have been looked down on as little more than social media hype, however, it’s an industry expected to be worth up to $24 billion…

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The Ineffable Power of Video Marketing in the Digital Age

Mar 1, 2024 / by
The Ineffable Power of Video Marketing in the Digital Age

For many of today’s kids, TikTok and YouTube form the backbone of their lives and are immeasurably powerful tools that marketers are already aware of. 20% of Gen Z spend more than 5 hours a day on TikTok and while it would be easy to scoff, marketers should instead be seeing this as a wake-up…

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