CWM, Author at Cambridge Web Marketing Co

The Power of User-Generated Content for Authentic Brand Building

Mar 15, 2024 / by CWM

People like to be in control, and they tend to respond more to content created by other users than by obvious marketing agents. That, in a nutshell, is why user-generated content (UGC) has become so popular in recent years.

Tags: brand building, user generation

Artificial Intelligence and Its Role in Personalised Marketing

Mar 8, 2024 / by CWM

We all like to feel as if we’re being spoken to one-on-one. It makes us feel special and helps cultivate a deeper connection between two parties.

Tags: AI, personalised marketing

The Ineffable Power of Video Marketing in the Digital Age

Mar 1, 2024 / by CWM

For many of today’s kids, TikTok and YouTube form the backbone of their lives and are immeasurably powerful tools that marketers are already aware of. 20% of Gen Z spend more than 5 hours a day on TikTok and while it would be easy to scoff, marketers should instead be seeing this as a wake-up…

Tags: TikTok, video, youtube

The Future of Augmented Reality in Marketing

Feb 23, 2024 / by CWM

We all remember Pokémon Go, right? The fun little diversion from those halcyon pre-pandemic days was one of the first widespread uses of augmented reality and, in the ensuing years, it probably seems to many that very little has been done with the technology. However, behind the scenes, AR has emerged as a potentially transformative…

Tags: augmented reality

Analysing the True Effectiveness of Influencer Marketing

Feb 16, 2024 / by CWM

While it might have begun life as something of a fringe concern in digital marketing, influencers have more power and hold more sway with the public now than ever before. At the end of 2023, the global influencer marketing market value stood at over £20 billion and it’s only going to expand as platforms like…

Tags: influencer marketing

Data Analytics for Smarter SEO: Understanding User Behaviour and Search Patterns

Feb 9, 2024 / by CWM

Data drives decisions, now more than ever before. Indeed, many have insisted we’re currently living through the “data age” and with AI now officially a part of the equation, data analytics has never been more vital when it comes to refining and perfecting your SEO strategies. It’s a cornerstone of modern SEO, offering unparalleled insights…

Tags: AI, data analytics

The Intersection of SEO and UX: A Symbiotic Relationship

Feb 2, 2024 / by CWM

In SEO, the user is everything and how those users experience your digital offerings is something you have a lot more control over than you might think. This is where UX design comes in and, while SEO and UX might have evolved from different disciplines, they have developed something of an (arguably necessary) collaborative synergy…

Tags: UX design

Using Data Analytics for Smarter SEO

Jan 24, 2024 / by CWM

In the ever-dynamic world of digital marketing, SEO remains a cornerstone strategy for driving organic traffic and we can’t see that changing anytime soon, even with the advent of AI and machine learning. Indeed, the way we can now use such technologies to analyse data could take SEO to the next level in the next…

Tags: data analytics

The Growing Influence of Virtual Reality in Marketing

Jan 19, 2024 / by CWM

It might not have taken off in the mainstream in the same way we all envisioned back in the halcyon days of 2019, but virtual reality has certainly found a niche for itself and continues to expand its influence as the technology becomes more powerful and (perhaps more crucially) affordable.

Tags: virtual reality, VR

Social Media Algorithms: How to Stay Visible in 2024

Jan 12, 2024 / by CWM

By its very nature, the landscape of social media is always evolving, with platforms constantly updating their algorithms to shape the way content is displayed and interacted with by users as trends come and go and users grow up and out of one platform and into another.

Tags: algorithms, Facebook, instagram, TikTok, Twitter

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