CWM, Author at Cambridge Web Marketing Co

5 rookie visual content marketing mistakes

Oct 21, 2016 / by CWM

Unless you’ve been completely absent from social media (and the Internet in general) in recent years, you’re probably aware that visual content is becoming increasingly prevalent.

Tags: visual content, visual marketing

4 common mistakes made by entrepreneurs

Oct 14, 2016 / by CWM

Perhaps due to the mass adoption of social media, successful entrepreneurs are now internationally revered. In 2016, the average person can get real insights into the lifestyles of superstar business owners such as Elon Musk and feel that such things may, one day, be attainable for themselves. We live in an age of individualism where…

Tags: business success, Entrepreneurship

Does social media really influence SEO?

Oct 7, 2016 / by CWM

Google’s core ranking algorithms are a closely guarded secret, and for good reason – if everyone knew exactly how to propel their sites up the rankings, people would be focusing more on gamesmanship rather than producing high quality content which warrants high visibility and large amounts of traffic.

Tags: engagement, SERP, social media

6 essential editing tips

Sep 9, 2016 / by CWM

After creating a well crafted, value-rich blog post, you’ll be keen to publish it as soon as possible. However, to ensure that you maintain a readership for the long-term, polishing each blog post to make it as good as possible is essential before publishing.

Tags: content marketing, editing

6 easy ways to generate more backlinks

Sep 2, 2016 / by CWM

Even with the numerous updates to Google’s ranking algorithm in recent years, backlinks are still extremely important in regards to achieving visibility for your site.

Tags: backlinks, google ranking, link building, skyscraper technique

5 common errors when leaving comments on blog posts

Aug 26, 2016 / by CWM

As we covered in a previous article, leaving comments on posts is a great way to establish positive relationships online. Additionally, leaving comments gets your name out there, raises your profile and if done right, will drive traffic to your site.

Tags: blog commenting, common mistakes

How to build powerful business relationships online

Aug 19, 2016 / by CWM

Some may envision entrepreneurs as lone warriors, standing against the elements and doing anything within their power to ensure their businesses are successful. While there is some truth to this romanticised ideal, working as a lone entrepreneur (or ‘solopreneur’) with no alliances can definitely make your mission more difficult. Instead, it’s a far better idea…

Tags: business relationships, social media

How to find the right niche for your blog

Aug 12, 2016 / by CWM

Launching a blog can be an exciting endeavour. Writing about a subject in which you’re interested, communicating with a receptive audience and making money while you’re at it is a highly attractive prospect.

Tags: blogging niche, content value, monetisation

Importance of employee training for a corporation

Aug 5, 2016 / by CWM

Investing money and time into employee training isn’t just beneficial for a company, it is equally as beneficial for the individuals involved as they get equipped with cutting edge skills that ultimately help a company to grow. Companies that are successful often send their employees on training courses in order to remain ahead of their…

Tags: employee training, networking, productivity

An introduction to selling physical products

Jul 29, 2016 / by CWM

Whether you’re monetising a blog or creating an entirely new business, deciding whether to sell physical or digital products is a big concern.

Tags: manufacturing, market research, physical products, prototyping, shopify

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