CWM, Author at Cambridge Web Marketing Co

How to Keep Your Marketing Campaign Ticking Away Over the Christmas Break

Dec 20, 2024 / by CWM

The festive season is a time to unwind, celebrate, and recharge for the year ahead. But as a marketer, it can sometimes feel like an unforced break you could do without, particularly if you have several campaigns running. The good news? By following our handy guide, you can keep your campaigns active and effective while…

Tags: AI, automation, christmas

What a Second Trump Term Means for the World of Marketing in 2025 and Beyond

Dec 13, 2024 / by CWM

As Donald Trump prepares to embark on a second term as President of the United States, the marketing industry faces a complex set of challenges and opportunities. Known for his polarising personal brand and policies, whether we like it or not, Trump’s approach to governance and communication could reshape how brands interact with consumers, navigate…

Tags: digital advertising, regulatory changes, social media

Why Nostalgia is a go-to Strategy for Targeting Millennials

Dec 6, 2024 / by CWM

It will come as little surprise to anyone that’s turned on a TV or looked at their smartphone in the last few years, that marketers are increasingly turning to nostalgia as a powerful tool to connect with millennial audiences.

Tags: marketing strategies, millennials, nostalgia

How to Use TikTok’s New Search Ads to Boost Your Golden Quarter Strategy

Nov 29, 2024 / by CWM

As we steamroll ahead into the golden quarter – the final three months of the year when holiday shopping is at its peak – brands of all shapes and sizes are scrambling to find innovative ways to capture attention and drive conversions.

Tags: search ads, TikTok

What is Google Lighthouse and should you be using it?

Nov 29, 2024 / by CWM

When it comes to site building, performance is everything. A website’s speed, user experience, and overall optimisation can determine whether a visitor becomes a loyal customer or bounces off to a competitor. Measuring the quality of your web pages used to be a pretty laborious process involving dozens of hours of manual work.

Tags: google lighthouse, website optimisation

AI Marketing Tips: 5 Times to Use It and 5 Times to Do It the Old-Fashioned Way

Nov 15, 2024 / by CWM

Whether we like it or not, AI is fundamentally reshaping the way we market our products and services. From automating customer interactions to generating content, AI has become an indispensable tool that has the ability to dramatically cut costs for marketers. But it’s not completely infallible and it’s far from a magic fix-all solution.

Tags: AI marketing

Christmas Creep: Why Christmas Campaigns Are Getting Earlier Every Year

Nov 8, 2024 / by CWM

If you’ve felt like Christmas campaigns are starting earlier with each passing year, you’re not imagining it and you’re certainly not alone. As soon as the back-to-school rush ends, it seems retailers are already rolling out Christmas trees, festive ads, and special offers.

Tags: christmas marketing

How You Can (and Should) Be Using YouTube Shorts

Nov 1, 2024 / by CWM

Staying ahead of the curve often means adopting the newest trends before they filter into the mainstream and that’s why you should be jumping on the YouTube Shorts bandwagon sooner rather than later. YouTube Shorts is a feature that allows creators to post 60-second videos and has emerged as a key player in an increasingly…

Tags: youtube

9 Ways to Explain the Value of SEO to the C-Suite

Oct 25, 2024 / by CWM

SEO can be a tricky concept to sell to the C-suite, particularly those who might have reached those lofty heights through nepotism and might not have needed to learn the foundations of how digital marketing works in the 21st century. Often, it’s perceived as too technical, time-consuming, or difficult to measure in terms of immediate…

Tags: business, c-suite, seo

Why Brands Might Need to Start Weaning Themselves Off Performance Marketing

Oct 18, 2024 / by CWM

Performance marketing has been the go-to strategy for many brands for years now. It’s data-driven, measurable, and often delivers quick, tangible results—whether through clicks, conversions, or ROI. But as the digital marketing landscape shifts, some are suggesting that it’s time for brands to start weaning themselves off an over-reliance on performance marketing.

Tags: performance marketing

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