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December – SEO and marketing news

Jan 5, 2018 / by
December – SEO and marketing news

What’s new in the world of SEO and marketing this December? We share the latest news from Facebook and notable tech startups across the globe.

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4 useful ideas for repurposing content

Dec 22, 2017 / by
4 useful ideas for repurposing content

One of the toughest parts of creating new content is undertaking the research. You can spend hours trawling the net for statistics, facts and references for your new blog post. However, sometimes your content underperforms – not because the actual substance is weak, but because it was conveyed using the wrong medium.

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November – SEO and marketing news

Dec 15, 2017 / by
November – SEO and marketing news

Starting today: we begin a new monthly segment recapping news from the month before. Bringing you the latest in SEO, marketing, and tech news to keep you up to date on happenings of the world.

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5 powerful customer retention tips

Dec 8, 2017 / by
5 powerful customer retention tips

Depending on your niche, acquiring new customers is anywhere from five to twenty five times more expensive than retaining new ones. This is startling, because if you read any popular marketing blog, the amount of content pertaining to attracting new customers far outweighs the content on retaining existing customers.

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Facebook’s Explore Feed disaster

Dec 1, 2017 / by
Facebook’s Explore Feed disaster

Besides being a platform for political manipulation, racism based advertising, and a wonderful way to keep in touch with your hip gran, Facebook has become a hot topic for a number of months.

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How to craft killer push notifications

Nov 17, 2017 / by
How to craft killer push notifications

It’s clear that communication methods have changed. Once upon a time, direct mail was a good way to get your message heard. Nowadays, mobile internet access is surging and we’re living in an era of instant gratification. People aren’t as keen to read long-winded marketing emails, but they always have their phones on them.

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How to win at customer onboarding

Nov 10, 2017 / by
How to win at customer onboarding

If your onboarding process is irritating, long-winded, or user hostile in any way, this sets a negative tone for your future relationship. After all, the best businesses are the ones that focus on customer retention, and if you can’t begin the relationship well, then it’s unlikely to end well!