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How and Why You Should Be Using Social Listening

Oct 11, 2024 / by
How and Why You Should Be Using Social Listening

In today’s increasingly digital world, the conversation about your brand is happening 24/7 whether you’re a part of it or not. Social media platforms, review sites, and online forums are buzzing with insights about your customers’ thoughts, opinions, and experiences. But how can brands tap into this vast, often chaotic, well of information? Enter social…

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10 Ways to Prevent Your Marketing Emails from Going Directly to SPAM

Oct 4, 2024 / by
10 Ways to Prevent Your Marketing Emails from Going Directly to SPAM

There’s nothing more frustrating for a digital marketer than taking time to craft the perfect email, only to find out it’s landed in your recipient’s SPAM folder. All that effort, lost into the online abyss! The good news, however, is that with a few simple adjustments, you can dramatically reduce the chances of your emails…

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Is Word of Mouth Advertising Still Important in 2024?

Sep 27, 2024 / by
Is Word of Mouth Advertising Still Important in 2024?

Particularly in recent years, you’d be forgiven for thinking the world of marketing was run solely by algorithms and there’s certainly wisdom behind that logic. However, with so many advancements being made constantly and new platforms emerging almost daily, it’s easy to overlook traditional marketing methods that have stood the test of time.

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What Can We Learn from the Google API Leak?

Sep 6, 2024 / by
What Can We Learn from the Google API Leak?

The leak of Google API documentation earlier this summer has provided the SEO and digital marketing community with a rare glimpse into the inner workings of Google’s ranking algorithms, and we’d surely be mad not to take advantage of that, right?

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The Importance of Breadcrumbs in SEO

Aug 30, 2024 / by
The Importance of Breadcrumbs in SEO

In the complex world of search engine optimisation (SEO), the small details often make a big difference. One such detail, frequently overlooked, is the use of something innately small – breadcrumbs.

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Why Reddit Could Be Your Digital Marketing Secret Weapon

Aug 23, 2024 / by
Why Reddit Could Be Your Digital Marketing Secret Weapon

When considering platforms for digital marketing, Reddit might not be the first one that comes to mind as it’s a platform often associated with fringe conspiracy theories and asinine humour. However, with its vast and engaged user base, Reddit offers unique opportunities for brands to connect with potential customers in meaningful ways.

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How to Identify and Get Rid of Toxic Links

Aug 16, 2024 / by
How to Identify and Get Rid of Toxic Links

It should go without saying that you’re better off without anything toxic in your life and the same is true of the links potentially clogging up your website. Bad links will not only frustrate users but can have a major detrimental impact on your SEO, with SERPs typically skipping over any sites with links they…

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Digital Marketing to Gen Z – A Complete Guide

Aug 9, 2024 / by
Digital Marketing to Gen Z – A Complete Guide

Gen Z, also known as “Zoomers”, are the first generation to grow up with the internet, social media, and smartphones, making them a unique and challenging demographic for marketers. With their spending power rapidly increasing, understanding how to effectively market to Gen Z is crucial for brands looking to stay relevant.

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