CWM, Author at Cambridge Web Marketing Co

4 automated e-mails for your sales funnel

Jun 2, 2017 / by CWM

Timing is one of the most crucial elements of email marketing. You don’t want to blast someone with hardcore sales messages as soon as they’ve signed up to your mailing list.

Tags: automated e-mails, sales funnel

7 simple video marketing ideas

May 26, 2017 / by CWM

In case you weren’t aware, video is kind of a big deal at the moment. On Facebook, 500 million people are watching videos every single day.

Tags: video marketing

How to increase product page conversions

May 19, 2017 / by CWM

Product page optimisation is one of the most mystifying processes of running an ecommerce business. Once you’ve managed to drive traffic to your site, the next task is ensuring a decent chunk of that traffic turns into paying customers.

Tags: conversion rate, product page optimisation, social proof

5 diabolical split testing mistakes

May 12, 2017 / by CWM

Marketing decisions are often based on assumptions, but if you don’t put these assumptions to the test, you’re definitely leaving money on the table. After all, it doesn’t matter what you think will be the best decision – it’s your customers who matter. They’re the ones keeping your business afloat.

Tags: AdWords, content optimisation, split testing

How to market your physical products using instagram

Apr 28, 2017 / by CWM

In case you hadn’t noticed, Instagram is pretty popular at the moment! The platform has over 600 million monthly active users and is a potential goldmine if you’re promoting physical products.

Tags: influencers, instagram, paid advertising

Tips for performing a successful content audit

Apr 14, 2017 / by CWM

The thought of performing a content audit can be very daunting. Creating a database with key information about all the content you’ve produced over a long time period sounds like a tedious process!

Tags: content audit, content strategy, data tracking

How to boost your product page conversions

Apr 7, 2017 / by CWM

In e-commerce, marketers send traffic to their product pages using a variety of methods, including guest posting, influencer marketing and paid advertising.

Tags: conversion rates, ecommerce, on page optimisation

5 time management tips for entrepreneurs

Mar 31, 2017 / by CWM

Most entrepreneurs, particularly in the early stages of starting a business, struggle with time management. Without the schedule and routine of a traditional job, work days can get progressively longer, eating into your personal time.

Tags: Entrepreneurship, outsourcing, time management

How to provide excellent online customer service

Feb 24, 2017 / by CWM

In an era where people are trained to have exceedingly short attention spans, responding to customers rapidly is essential. People don’t want to have to call you on the phone and potentially be put through a voicemail maze, they want to communicate with a real person while they’re on your site.

Key tactics for crafting superb sales copy

Feb 17, 2017 / by CWM

Unlike writing blog content, which can be a creative exercise in communicating your skills and knowledge to a receptive audience, writing sales copy is not something to which writers typically look forward.

Tags: sales copy, writing tips

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