CWM, Author at Cambridge Web Marketing Co

March 2019 – SEO and marketing news

Mar 15, 2019 / by CWM

Although March 2019 may go down in UK history as “the month of Brexit,” we thought we’d instead cast our eyes over the more positive stories affecting the SEO and marketing world. In this month’s post, we check on the latest from Google, cover a consultancy marathon, analyse the highest paid jobs in digital marketing…

Tags: Facebook, google ads, instagram

February 2019 – SEO and marketing news

Feb 22, 2019 / by CWM

For our first Cambridge Web Marketing news roundup of the year, we share the latest news from Google, put a tighter focus on SEO, take a trip to the Bing Ads Next Web conference and check in on Facebook.

What your web host says about you

Feb 8, 2019 / by CWM

Choosing a web host is an important decision, since not all web hosts are created equal. There are a variety to choose from, and each is known for handling a different type of user. Your web hosting services requirements will have a significant impact on the choice you make.

Tags: web host

Why you should be using copywriting services to promote your business

Jan 25, 2019 / by CWM

If your business is searching for a cost-effective, organic way to expand its online presence and client base then a copywriting service might be able the answer.

Tags: business promotion, copywriting

Keeping up with Google – adaptive SEO tips

Jan 18, 2019 / by CWM

The death of SEO might have been exaggerated, but there is at least a thread of truth to it. The old ways have long since died off, but digital marketing professional have known for a while that SEO is constantly evolving and the best have adapted accordingly.

Tags: google algorithms, seo

How to best utilise your site to promote your business

Dec 14, 2018 / by CWM

Even with the ubiquity of social media, you really can’t underestimate the value of a well-designed and properly utilised web site. If you own and manage your own business, chances are you already have a site, but you may have been spending so much time on Twitter, Instagram and Facebook recently that you’ve been neglecting…

Tags: PPC, seo, social media

Creating your small business’ first website

Dec 7, 2018 / by CWM

Although social networking behemoths like LinkedIn and Facebook appear to have monopolised the Internet, (and it is important that your business has a defined presence on both platforms) there is simply no replacement for a bespoke site of your own.

Tags: small business, web design

10 Things every link builder should know

Nov 9, 2018 / by CWM

The world of link building is becoming tougher to penetrate. It is a role viewed by the online community with indifference at best; loathing at worst. Yet it’s still one of the most intensive and attractive ways to market your online presence, and so as long as there are SEO marketers, there will be link…

Tags: link building

September – SEO and marketing news

Oct 19, 2018 / by CWM

Global martech spend is estimated at $100bn (£76bn), according to WARC Agency spending on marketing technologies has risen to nearly $100bn ($76bn), according to a new survey by marketing intelligence firm Warc. In the UK and North America, brands have increased their social media and email marketing budgets by 44% over the past year, representing…

Tags: google, image search

The Future is visual: visual search and SEO

Oct 5, 2018 / by CWM

With Google saying they will now track referrals from Google Images under its own category, this got us thinking about images and how important they are to SEO. Turns out, visual searches may be the future of SEO.

Tags: visual search

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