CWM, Author at Cambridge Web Marketing Co

August – SEO and marketing news

Sep 14, 2018 / by CWM

GDPR three months on: Most consumers feel no better off While consumers feel they have a better understanding of how companies use their data, a survey conducted by Marketing Week of 1000 consumers found just 27% find they are having a better experience. Additionally, 65% still feel companies are using their data without their consent;…

Tags: google analytics, seo

July – SEO and marketing news

Aug 24, 2018 / by CWM

EU Fines Google Record 4.3 Billion Euros Over Android Following the GDPR ruling, the EU has fined Google a record breaking €4.3 billion in antitrust fines related to the commercial practices of its Android operating system. The EU has ordered Google to change how search and browsing applications are placed on Android devices by default….

Tags: android, Brexit, google

Boost your e-commerce sales with these powerful hacks

Aug 17, 2018 / by CWM

E-commerce now represents one of the biggest opportunities available to entrepreneurs. In a world where people want to order products by clicking a button rather than walking into a physical store, it’s easy to see why so many marketers and entrepreneurs are hopping onto the e-commerce bandwagon.

Tags: e-commerce, social proof, split testing

A quick guide to the GDPR

Aug 10, 2018 / by CWM

In the highly unlikely event that you hadn’t heard about it already, the GDPR has gone into effect. And if you are one of the many companies that will still have dealings with people of the EU after Brexit takes place, you’re going to have to know how to comply with it.

Tags: GDPR

How to write a newsletter that converts

Aug 3, 2018 / by CWM

If you’ve read any marketing blogs recently, you may have found that marketers are obsessing over PPC advertising platforms with the potential to deliver huge returns on minimal investments. With this in mind, email marketing can seem somewhat antiquated.

Tags: personalisation

June – SEO and marketing news

Jul 27, 2018 / by CWM

GFacebook tests ‘subscription Groups’ that charge for exclusive content Facebook will be testing a new feature (largely in parenting, cooking, and home organization groups) where admins can charge users between $4.99 – $29.99 per month for access to special ‘sub-groups’ containing exclusive content and posts. Facebook will not be taking a cut, but since this…

Tags: Facebook, GDPR

An introduction to membership sites

Jul 13, 2018 / by CWM

Recurring income is often considered the holy grail for internet marketers. One of the ways to achieve it is by creating a membership site, where people can pay for access to exclusive content, training and community features.

Tags: community building, membership sites

Link building tips for e-commerce businesses

Jul 6, 2018 / by CWM

As you’re probably aware, link building is a significant part of SEO and it should be an important consideration for any type of business. If you’re running an e-commerce store, the link building tactics you employ will need to be slightly different to a B2B service business. Here are some of the best e-commerce link…

Tags: e-commerce, link building

How to encourage more opt-ins for your blog

Jun 29, 2018 / by CWM

If you’ve been involved in blogging for a while, you’ve probably heard the proverb: “The money is in the list”. Building up a list of engaged readers in your target niche is the safest way to ensure longevity for your business.

Tags: email, engagement, mailing list

May – SEO and marketing news

Jun 22, 2018 / by CWM

Brexit blamed for dramatic fall in UK business registrations With Brexit looming, many foreign companies are leaving the UK or withholding investment. French companies have invested in 48% fewer businesses in 2016-17 than the previous year. Belgium have invested 38% less, and the Netherlands report a 52% drop. In what is being called a business…

Tags: bing, Brexit, GDPR

Author Archives: «CWM»