CWM, Author at Cambridge Web Marketing Co

How and why to create high-quality and high-value content in 2019

Dec 6, 2019 / by CWM

Content is a word that many of us use every day in one form or another and yet, in essence, it means very little. The very word conjures up visions of the kind of useless filler copy that makes up the average well-intentioned blog but content doesn’t need to mean “soulless” and “derivative.” If anything,…

Tags: seo, web marketing

Audio SEO – What is it and why should we all be listening?

Nov 29, 2019 / by CWM

In many ways – audio is the new video for the information age. We can see it in the way that voice activation and voice search is starting to penetrate the mainstream thanks to the Amazon Alexa and Google Home devices and in the growing sophistication of text-to-speech software. We are even seeing a perpetual…

Tags: audio, google, voice recognition

November 2019 – SEO and marketing news

Nov 22, 2019 / by CWM

The long cold nights have officially settled in and as a result, we are more dependent on the internet than ever. We need it to keep us entertained with Netflix binges when it’s too cold to leave the house and to keep us informed of the frequent transport delays when there’s water on the rails…

Tags: algorithm, google

5 top tips to becoming a better SEO in 2019

Nov 8, 2019 / by CWM

Even though it’s an online marketing practice that many thought would not last, SEO is still very big business. It is also, however, constantly changing, as Google continually shifts the goalpost by making as many as 500 changes a year to their sacred algorithm.

Tags: google

Tales from the crypt – 5 shocking SEO horror stories

Nov 1, 2019 / by CWM

It’s the time of year again where every blogger under the sun attempts to skirt the fringes of legitimacy by breaking out the ‘spooky’ superlatives and trying (and most likely failing) to pin some soft scares on something just not that scary, all in honour of Halloween.

Tags: wordpress

October 2019 – SEO and marketing news

Oct 28, 2019 / by CWM

October is the month where the last traces of summer start to vanish and we’re left with a long slow crawl towards Christmas, with only Halloween and Guy Fawkes Night to still the monotony.

Tags: Amazon, bing, google, moz

SEO practices that increase client retention

Oct 18, 2019 / by CWM

The SEO market might not be saturated, but it’s certainly busy. Clients have thousands of options to consider when assigning their marketing budget so being able to hold on to a client for multiple SEO campaigns and build strong relationships has never been more important.

Tags: clients

Top 8 free SEO tools that don’t suck

Oct 4, 2019 / by CWM

We all like to get something for nothing every once in a while. There is, however, something of a snobbery surrounding many free-to-use tools, particularly in the world of SEO marketing. The truth is though that most of us working in SEO utilise a number of free tools to gather, process and analyse results.

Tags: SEO tools

How to set up an effective link building campaign

Sep 27, 2019 / by CWM

Back in the halcyon days of AOL and Yahoo, search engine rankings were 100% dependent on webpage content and the world wide web was a much simpler place.

Tags: link building

September 2019 – SEO and marketing news

Sep 20, 2019 / by CWM

With the Brexit debacle seemingly never-ending and ex-Google employees warning us that killer robots could be a terrifying reality, you could be forgiven for feeling like we’re settling comfortably into the end-times. One sector that hasn’t suffered from quite as much drama over the last month, however, is the dependably calm and steady world of…

Tags: google, social media, wordpress

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