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A guide to targeting your competitor’s keywords

Mar 20, 2020 / by
A guide to targeting your competitor’s keywords

Targeting the direct competition has always been a popular advertising tactic and today, that tactic has evolved. It’s become common practice for brands to use their competitors as keywords, essentially bringing in potential custom by association.

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Chasing SEO Success in 2020

Feb 21, 2020 / by
Chasing SEO Success in 2020

The shifting sands of SEO are notorious for a reason – things rarely stay still for very long and marketers are constantly being caught with their metaphorical pants down as a result. The same optimisation techniques that were everyone’s go-to just a few years ago are now completely useless, as Google continues to grow smarter.

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February 2020 – SEO and marketing news

Feb 14, 2020 / by
February 2020 – SEO and marketing news

Brexit is finally (allegedly) sorted, but the SEO world keeps on spinning regardless. In the same month that Google Maps celebrates its 15th year (has it really been that long?), the search titans declare they are hiring for in-house SEO and make some pretty interesting declarations regarding URL length.

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Has SEO become too complicated?

Feb 7, 2020 / by
Has SEO become too complicated?

As marketers, we’re constantly being told that “SEO is changing” – but is it really? Yes, Google’s algorithm is always shifting the goalposts and yes, it’s now commonplace for many SEOs to spend as much time running tests and experiments as actual content creating. But are we overcomplicating it?

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How to optimise your mobile SEO

Feb 4, 2020 / by
How to optimise your mobile SEO

Mobile isn’t just on the rise, it’s become the new norm. Over half of all web traffic in 2018 was generated through mobile phones and that was two years ago. Just imagine what that figure looks like now. We’re reaching critical mass when it comes to online smartphone usage and marketers who haven’t already acted…

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January 2020 – SEO and marketing news

Jan 24, 2020 / by
January 2020 – SEO and marketing news

We’ve finally made it to the roaring twenties and there is nary a jazz band in sight. Yes, a fresh decade is upon us but in the world of SEO, very little has changed. At least immediately. This month, we cast an eye towards the trends that are going to shape the next 12 months…

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Image SEO – 7 things you need to know about optimising your images

Jan 17, 2020 / by
Image SEO – 7 things you need to know about optimising your images

We are visual people by nature so is it any wonder that image optimisation has become such a valuable practice amongst SEO marketers in recent years? We’re not just talking about making sure your image is showing off your product or service in the best light, the right resolution, and the most flattering angle either.

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Six ingenious ways to drive organic blog traffic

Dec 27, 2019 / by
Six ingenious ways to drive organic blog traffic

The SEO game is, ultimately, all about traffic. The very reason for the existence of search engine optimisation is to drive more eyes and more clicks to your content. But as time has moved on and Google has gotten wise to the shady tactics of yore, it’s become a more difficult game to play.

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December 2019 – SEO and marketing news

Dec 20, 2019 / by
December 2019 – SEO and marketing news

The laborious year that is and was 2019 is finally drawing to a close and we all got a general election as an early Christmas present this year! While it might seem like coal in the stocking, it has at least meant that attention has been drawn away from what has been a rather quiet…

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Making a list and checking it twice – Your Christmas 2019 SEO checklist

Dec 13, 2019 / by
Making a list and checking it twice – Your Christmas 2019 SEO checklist

To say seasonal SEO is a ‘hot topic’ would be perhaps giving it too much credence, but it’s certainly a topic that’s highly debated amongst marketing professionals. Some argue that seasons are fleeting and that the time and effort it takes for optimisation is simply not worth it, because, by the time everything is working…

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