CWM, Author at Cambridge Web Marketing Co

Why Infinite Scroll is Bad News for SEO

Aug 2, 2024 / by CWM

We’ve all become accustomed, in the social media age, to the concept of the infinite scroll. It’s why so many of us are addicted to our phones, after all. However, while websites and platforms that allow users to continuously load content (infinitely) is great for the users and helps keep them perpetually engaged, there are…

Tags: engagement, infinite scroll, page format

The Subscription Economy: Opportunities for Digital Marketers

Jul 26, 2024 / by CWM

Subscriptions are hardly a modern invention. For decades, people have held weekly or monthly subscriptions for newspapers and magazines and many scholars have traced the business model all the way back to the 17th century. It’s only recently, however, that the model has started to make sense for a digital audience.

Tags: subscription model

Digital Marketing on a Shoestring: 3 Top Strategies for Maximum Impact with Minimal Resources

Jul 19, 2024 / by CWM

Times are tough right now for so many businesses, so it’s only natural to look for corners to cut and one of the most obvious places to start, unfortunately, is your marketing budget. Working to a limited budget doesn’t necessarily mean you’ll be left with a poor return on your minimal investment though. You just…

Tags: content marketing, social media

7 Things We Learned from Google Marketing Live 2024

Jul 12, 2024 / by CWM

While it’s an annual conference that might not gain as much media traction as it deserves, Google Marketing Live is often the event where the tech giant chooses to announce some of its more ambitious plans. This is particularly true when it comes to ways that marketers can interact with consumers and enhance their marketing…

Tags: AI, google, google ads

Hold the Front Page – Maximising Your Brand’s Impact on Reddit

Jul 7, 2024 / by CWM

Reddit, often dubbed “the front page of the internet,” is a platform positively teeming with passionate communities and rich discussions. With over 430 million active users across thousands of Subreddits, it’s become the go-to destination for everyone from conspiracy theorists to fan fiction aficionados to share their stories and their opinion.

Tags: brand building, reddit

How to Set Your Marketing Content Apart from Aggressively ‘Mid’ AI Content

Jul 1, 2024 / by CWM

We’re almost at saturation point as far as AI-generated content is concerned. Whereas once it was almost impossible to spot the difference, ChatGPT has become established enough now that we all know the telltale signs and one of those signs is undeniable averageness.

Tags: AI, brand voice, ChatGPT, storytelling, visualisation

Why the biggest brands often make the worst content

Jun 21, 2024 / by CWM

You’d think that the world’s most popular brands, with all the resources at their disposal, would be behind some of the best content out there. However, there is often a tendency for larger entities to coast on their own success and even those that try to keep quality control in check, even the largest brands…

Tags: big brands, content marketing

What is Apple’s Intelligent Search and Should You be Prepared for it?

Jun 14, 2024 / by CWM

Apple are often seen as trailblazers in the tech world, with their incredible (but overpriced and underperforming) Apple Vision Pro testament to their forward-thinking ideals. When it comes to AI, however, they have thus far been lagging behind their immediate competitors Google and Microsoft.

Tags: AI, Apple, search

Should You Be Blocking AI Bots?

Jun 11, 2024 / by CWM

AI is officially mainstream. In fact, it’s slowly reshaping the world in its own image, at least if the scaremongers were to be believed. It’s not hyperbole, however, to suggest that large language models like OpenAI’s GPT and Google’s Bard have ushered in a significant debate in digital marketing. In such a climate, should businesses…

Tags: AI, bots

The TikTok Ban: Implications for Digital Marketers

May 31, 2024 / by CWM

To say TikTok has legitimately altered the landscape of pop culture in the last few years wouldn’t be as hyperbolic as you might assume. While the essence of the platform is really little more than a recycled concept (remember Vine, anyone?), the Chinese social media brand saw the way the tides were turning (short form,…

Tags: TikTok

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