Search engine optimsation is about long term strategy and planning more than anything else. This session shows you how to get into the right frame of mind to carry out a successful, ongoing campaign.
The main topics are:
- There are no rules
- Think like Google
- Is content really king?
- SEO is an ongoing process
- Avoid position fixation
The session also covers specifics to do with site set up, on-page optimisation and working with keywords. There is always plenty of time for questions and answers, and the content itself is non-technical and is accessible to anyone. However, we are also able to answer technical questions upon request.