The month in AI – May 2023 roundup

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Jun 23, 2023 / by
The month in AI – May 2023 roundup

As AI continues to reshape the way we interact with technology and information, it is becoming increasingly crucial for marketers to stay abreast of the latest advancements in this rapidly evolving landscape.

So, welcome to the first of our regular series on the exciting developments in the field of artificial intelligence (AI) and its impact on digital marketing. Get ready to unlock new possibilities and navigate the evolving landscape of AI-powered marketing in the digital age.

Of course, the major news this month is Sam Altman, the tech executive and creator of ChatGPT, who is currently being quizzed about the potential regulation of the technology in front of a US Senate committee. But you’ve got the BBC for all that. We’re more interested in the nuts and bolts, so to speak.

OpenAI’s no longer training GPT-4 on API customer data

In a significant departure from its previous practices, OpenAI has announced that it will no longer utilise customer data sent via its APIs to train its expansive language models, such as GPT-4. OpenAI’s change in policy was implemented on March 1, 2023, when the company quietly updated its terms of service to reflect this new commitment to user privacy.

Sam Altman said: “Customers clearly want us not to train on their data, so we’ve changed our plans: We will not do that.” APIs, or application programming interfaces, are technological frameworks that allow customers to connect directly to OpenAI’s software. Altman stated that OpenAI has not been using API data for model training “for a while,” suggesting that this official announcement formalises an existing practice.

ChatGPT plugins and web browsing beta rollout for Plus users

OpenAI announced the latest version of ChatGPT, including the beta rollout of web browsing and a staggering 70 plugins for ChatGPT Plus users. This release propels the artificial intelligence platform to new heights, transforming the tasks users can accomplish with ChatGPT.

From entertainment and shopping to job searches and weather forecasts, these experimental features are poised to revolutionise the user experience, bringing a wealth of possibilities to your chat interface.

Google Bard update enhances source content visibility

The other big player in the AI text generation game recently rolled out a new update introducing welcome changes for web publishers. Jack Krawczyk, a representative from Google, announced the update, which includes improvements to Bard’s summarization capabilities and an enhancement to the visibility of source content.

These changes aim to make Bard more useful while potentially increasing the reach and impact of original publishers. Krawczyk revealed that Bard’s latest update is tuned to produce even more concise summaries and enable users to identify and navigate to the source of the information used in its response more readily.

Meta announces AI-powered tools to streamline ad processes

Meta recently announced several AI-powered tools to enhance business performance and streamline ad processes. From the AI Sandbox to upgraded features in the Meta Advantage suite, these innovations promise to catapult online advertising into a new era. Meta’s latest offerings provide an intriguing glimpse into the future of marketing with generative AI.

The first portion of the announcement covered the AI Sandbox, a testing playground for AI-driven advertising tools. This includes tools such as text variation (to automatically create multiple versions of an advertiser’s copy), to image outcropping, which automatically adjusts creative assets to fit different aspect ratios across multiple platforms. Meta Advantage, meanwhile, is a suite of automation tools designed to enhance advertising campaigns by leveraging AI and machine learning.

Microsoft unveils AI chat monetization for digital partners

Microsoft has introduced the ads for chat API this week: an advertising solution designed to monetize AI chat experiences seamlessly and engagingly. According to the announcement, the ads for chat API would create native advertising experiences that benefit partners, consumers, and advertisers.

The ads for chat API can potentially benefit those who use AI-powered chat, including partners who could monetise content shared during chats, advertisers who could reach target audiences and consumers who could find the right product or service recommendations. Although the initial announcement didn’t provide details regarding which partners will have access to the API, a recent blog post suggests the group may include Microsoft Start partners.

WordPress exploring AI integration

WordPress contributors are having a still ongoing discussion about how AI might fit into the WordPress ecosystem, whether in the core or as a plugin. There are no plans at this point to add AI to the WordPress core, these discussions are just the starting point, turning on the light to see what there’s.

A few contributors stepped up to share their opinions and although the discussion is just starting, there were lots of disagreements. One thing that was agreed on, at this point, is that integration of AI might be best accomplished through external plugins as opposed to hard-coded into the WordPress core itself.

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