Top 5 SEO trends of 2023

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Jan 6, 2023 / by
Top 5 SEO trends of 2023

While many things remain the same year after year, SEO is one of those things that’s always evolving, sometimes subtly and sometimes quite profoundly.

Now that we’re a couple of weeks into 2023, we thought it was about time to examine some of the more profound changes and share with you some of the trends we foresee having a significant impact on the world of SEO over the next 12 months. These are all trends you’re going to want to keep an eye on when setting out your strategies and updating your campaigns.

1. The extra “E” in EAT

The popular EAT (expertise, authority, trust) acronym that has been used as an SEO benchmark for years now will be earning an additional E this year – experience. Yes, whereas it was once the content itself that was the sole factor Google considered when ranking sites, now it will also be considering who writes the content.

This means that content creators with more experience in a certain topic are going to rank higher than those with minimal experience and will heavily favour senior copywriters with a raft of eclectic experiences under their belts and authors with greater authority.

2. Speed and performance

Google has been placing a greater emphasis on sites that load fast in recent years and all signs point towards page speed and core web vitals being key factors for ranking in 2023. Quality is important, of course, but if that quality content can load a shade faster it’s going to seriously help your case.

3. Content that targets the audience

The idea of regular algorithm updates is not to keep us SEO types on our toes – it’s to make Google work better for its users and churn out the most relevant content. That means content that targets the audience rather than traffic.

For example, if you run a business that sells financial software, and you load your site with blogs about The Royal Family the Google crawlers might get a little suspicious that you’re trying to trick them. Content should benefit the target audience and that means keeping it as relevant as possible. Businesses going after search traffic with no consideration for their target audience are probably not going to survive 2023.

4. AI content generation

It’s not going to take over just yet because it’s frankly not quite good enough but 2023 might be the year that AI starts to make inroads in more subtle ways. AI drafts are going to be garbage nine times out of ten, but it is useful for generating quick briefs and content outlines and even for creating ideas.

5. Product pages get better

Finally, whereas product pages were once seen as almost SEO-proof, we’re starting to see a lot more work go into them. For example, consider adding customer reviews to each individual page, drop-down menus, FAQs and more information such as shipping and returns policies.

Amazon, as ever, is the gold standard here and that’s one of the many reasons why, when you search for a product, an Amazon product page will often show up near the top of the SERP. 2023 could be the year that product pages are finally taken seriously. And it’s about time too.

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