What’s SEO going to look like in 2023?

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Dec 30, 2022 / by
What’s SEO going to look like in 2023?

It’s impossible to know exactly what the future will hold, particularly in these bizarre times. But when it comes to SEO, at least we can take some pretty firm educated guesses.

Indeed, it’s that time of the year again. December: A time when we reflect on what’s happened over the last 12 months and pontificate over what’s going to happen in the next 12 months while stressing out over what to get impossible uncle Keith for Christmas.

On a wider scale, SEO trends seem to be pointing towards something of an anathema – an approach that’s both more technical and yet more user-friendly. But let’s get granular and break down some of the trends we can expect to see in the new year and explore how you might be able to implement them in your own strategies.

More mobile friendliness

If you haven’t already optimised your site for mobile searches, then you might as well be living in 2015. Right now, more than half of all searches are conducted on mobile devices and that figure is only going to climb in the coming years. Consider using Google’s Accelerated Mobile Pages (AMPs) method to help your site load instantly on mobile and, at the very least, test how mobile-friendly your site is with the mobile-friendly test.

The integration of marketing AI

AI has already had a significant impact on the digital marketing world as more experts start to understand and appreciate the convenience of automation. Marketing AI means using everything from data analysis to AI writers to generate content and as the technology becomes more advanced it’s only going to be more vital for marketers to adapt. We’re not saying ditch the copywriters just yet, of course, but the value of AI in marketing is set to reach over $100 billion by 2028 so you’d be a fool not to at least consider adding automation tools and analytics to your strategy.

Making the most of video marketing

Thanks largely to the overwhelming popularity of TikTok, video marketing has become a major player in recent years. Right now, you’re around 50 times more likely to appear on the first page of Google if your site contains videos and they are comfortably the fastest way of purveying information. There are drawbacks, of course, (primarily that they take a higher toll on your site’s loading speed) and it requires more resources than traditional methods but if you have never invested in video before, 2023 could be the year to start.

Voice search finally becomes legitimate

With smart speakers firmly embedded in most living rooms across the country, they are no longer the cute novelties they were once purported to be. Google’s development of the LaMDA (Language Model for Dialogue Applications) last year dramatically expanded the scope of voice search and that also points to a future in which asking Alexa to search for us is as natural as using our fingers. It’s still early days though so start by targeting more conversation keywords before really going all-in.

Local searches for local people

Finally, more people in 2022 have been searching for businesses “near them and this is a trend that looks set to deepen in 2023. According to Safari Digital, 46% of all searches now have some form of local intent so start building local links and conducting localised keyword research. Because local is the new global!

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