The most effective marketing channels for 2022

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Mar 4, 2022 / by
The most effective marketing channels for 2022

Deciding where to assign your marketing budget is always going to be one of the big decisions you have to make at the start of every year. There are hundreds of potential strategies and dozens of potential marketing channels to consider and they all have their own strengths and weaknesses. They will all also offer different things to different brands depending on their size, sector and what part of their growth journey they find themselves at.

As we slowly start to shift into second gear as far as 2022 is concerned, it’s time many companies start asking themselves if they’re focusing their resources properly. The last two years of pandemics and lockdowns might have shifted our approach to clients as it becomes clear how important connection is. So, how should we be channelling these insights, literally? Let’s discuss.

Content marketing

“Content is king” is about as old an adage as they come in the online marketing world but it’s never been more true. The value of your content and how well it’s catered towards your audience remains absolutely crucial and should be where a fair chunk of your marketing change is spent.

Create content that’s better than your competitors, easier to access and more affordable. Social media is a great way to get that content out there for very little money. Social media marketing is largely pointless without decent content to back it up.

Influencer marketing

Until a few years ago, influencers were seen as something of an anomaly but now they are the people our children look to for guidance. People are significantly more likely to listen to an influencer than a typical marketing channel because the influencers are them. They are actual human beings with thoughts and feelings. Thoughts and feelings can be bought for the right price, granted, but that still means something to a lot of people.

Throughout the rest of 2022, we foresee brands jumping onto the influencer bandwagon that might never even have considered it before. It’s perhaps one of the easiest ways to attract new customers and make your brand feel as if it’s on the same page as its target audience.

SEO

Yes, search engine optimisation will still play a vital role in most online marketing activities in 2022. It’s changed quite a bit over the years by both necessity and design but remains fundamentally the same – manipulating your site content to improve search engine rankings.

There are, of course, several SEO tips you can follow to improve your ranking, including optimising your titles, meta descriptions, and images; publishing high-quality content regularly; and using keyword research tools. It’s not quite as complicated as it once was either so while larger companies are always going to need a little outside help, small businesses might be quite capable of doing it themselves, so to speak.

Employee advocacy

Finally, a channel that many might not have considered is the revenue correlation between customer experience (CX) and employee experience (EX). Because when an employee is more engaged, they are more likely to not only work smarter, harder and better but to actively promote the business to their friends and family members.

That’s why employee advocacy programs (which are 100% free, we might add) are such a great idea and it’s as simple as smart use of social media, though some companies such as Glassdoor will do it for you if you have the spare funds.